Lead tracking form platform built for paid traffic
AI form builder with conversion analytics
Stage
Not given
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Founded
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Based in
GB
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Pricing model
Free trial
Freemium
Pricing
Pro: $29/month ($20/month yearly), includes 300 leads/month, 10 active forms, 50k CAPI requests/month, advanced field matching, 1 seat. Team: $59/month ($40/month yearly), includes 1000 leads/month, 25 active forms, unlimited CAPI requests, advanced field matching, 5 seats.
Starter (Free): 10 active forms, 100 submissions per month, all core builder features. Pro: $29/month, unlimited forms, 10,000 submissions per month, advanced analytics, priority support. In India, Pro is ₹2,799/month.
Key features
Multi-step lead form builder with drag-and-drop editor
Server-side conversion tracking to Meta and TikTok
One line of code embed with no rebuild required
Advanced field matching for better attribution
Event deduplication against Meta Pixel
Reusable form templates for agencies
Separate client workspaces with data isolation
Compatible with 100+ platforms including WordPress, Webflow, Shopify
Lead qualification and verification
Form responses as data processor
AI form generation from one-sentence prompts
Live visitor tracking and real-time notifications
What makes it different
Server-side tracking restores conversion signals lost to ad blockers and privacy settings
Combines lead capture and CAPI gateway in one product with no middleware or glue code needed
No-code setup live in under 30 minutes
Cleaner signals enable faster learning and better-targeted leads
Pricing scales with usage, less than cost of one wasted lead
Free forever plan with 100 submissions per month and no credit card required
AI generates complete forms in seconds from natural language descriptions
Built-in conversion analytics show exactly where visitors drop off
Partial submission capture recovers abandoned form leads
Leading Typeform alternative with more free submissions and features
Collectform