IDfy vs SetLatch

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

IDfy compared with SetLatch
Detail	IDfy	SetLatch
What it does	Asia's leading TrustStack for secure customer onboarding, fraud detection, and compliance	Privacy requests, handled for every client site
Stage	Established	Not given
Founded	2011	Not given
Based in	IN	AU
Pricing model	Contact for pricing	Freemium
Pricing	Not given	Agency pack: $82.50/month per 5 sites (billed annually as $990, or $99 billed monthly). Single site: $24.17/month (billed annually as $290, or $29 billed monthly). Prices in US dollars. No per-request fees or caps. Every plan includes 14-day trial.
Key features	70+ million monthly verifications 500+ risk signals across identity, integrity, intent, income and influence Real-time fraud detection and prevention Video KYC and zero-touch onboarding No-code drag-and-drop workflow customization ISO 27001 and SOC 2 Type 2 certified Sub-200ms API response times Transaction Intelligence Platform for income and spending analysis CrimeCheck for criminal and litigation risk screening Plug and play API integration	Privacy request page on every client site Requester identity verification Automated legal deadline tracking for GDPR and US state laws Human-approved deletion in connected tools Integrations with Mailchimp, Stripe, Shopify, WooCommerce, HubSpot, Klaviyo, Gmail, Resend, Cloudflare Tamper-evident audit trail with hash-chaining Auto-drafted Data Processing Agreements Region-specific data storage in US or EU Claude connector integration One dashboard for multiple client sites with role-based access
What makes it different	Sub-200ms real-time API responses for immediate fraud detection at point of entry Multi-layered defense combining identity, transaction, behavioral and database checks Explainable risk decisions with reasons for every score for audit and dispute handling Proprietary data access including court records and exclusive fraud networks unavailable elsewhere	One dashboard handles every client site with separate access control No per-request fees or caps on privacy requests Human approval required for all deletions Pre-signed DPA included with every account Independent, self-funded company with no investor obligations
Community votes	0	0
DR (Domain Rating by Ahrefs)	61 +1 (up) since last check	1 +1 (up) since last check
Trust Flow (Majestic)	12	0
Citation Flow (Majestic)	36	0
Referring domains (Majestic)	348	0

5 details filled in for both companies.

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