Internet Research Unit vs Forge
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Internet Research Unit compared with Forge
| Detail | IR
Internet Research Unit | 
Forge |
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| What it does | Market research platform for eCommerce data and insights
| Get More Reviews. Win More Jobs.
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| Stage | Not given
| Not given
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| Founded | Not given
| Not given
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| Based in | US
| Not given
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| Pricing model | Free trial
| Free trial
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| Pricing | Not given
| Starter $49/month, Pro $97/month, Agency $197/month. All plans include a 14-day free trial with no contract.
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| Key features | - SKU-level sales analysis
- Product revenue data tracking
- Brand sales metrics
- Technology stack identification
- Advanced filtering by revenue, location, category, and tech
- AI-powered search
- Inventory monitoring
- Custom smart lists and alerts
- Real-time email and Slack notifications
- Tool integrations
| - Automated SMS Google review requests
- AI-powered lead auto-response
- Google Maps rank tracker
- Lead monitor for Nextdoor, Facebook, Reddit
- AI website builder with custom domain
- Customer CRM dashboard
- SMS follow-up templates
- Review request campaigns
- Chat widget for website
- AI content generation for blogs and service pages
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| What makes it different | - Monitors nearly 3 million brands and 87 million products
- SKU-level product performance data
- Comprehensive brand filters including revenue, location, tech stack, and competitors
- AI-powered insights from complex ecommerce data
- Real-time alerts and smart list monitoring
| - Works without a website—review requests and lead monitoring operate independently
- Finds exclusive leads before competitors on social platforms and community sites
- Most contractors set up fully in about 10 minutes with no technical skills required
- Review guarantee: first paid month free if you don't get 10 reviews in 30 days
- Supports 22 home service trades with no shared leads
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 28 ▲ +1 (up) since last check | 35 ● no change since last check |
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| Trust Flow (Majestic) | 18 | 4 |
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| Citation Flow (Majestic) | 42 | 25 |
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| Referring domains (Majestic) | 2707 | 26 |
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4 details filled in for both companies.
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