The operating system for Indian D2C brands — orders, inventory and settlements behind one login
One message when something changes for your company that needs action
Stage
MVP
Startup
Founded
2026
Not given
Based in
IN
Not given
Pricing model
Free trial
Freemium
Pricing
₹0 free for the whole private beta, no credit card required. Paid plans to be announced before beta ends with advance notice to beta brands.
Free: $0 (watchlist and read log, no interrupts). Pro: $25/month (one investor, founder or engineer, interrupts on iPhone app, email or console, MCP access). Team: $299/month flat (one watchlist for the company, up to 10 seats, interrupts via Slack, email or app, own console).
Key features
Insight engine identifying operational issues with suggested actions
Amazon direct sync with CSV/Excel import for other channels
Role-based access control and automated audit engine
Full data export to CSV format
Monitors competitor pricing and features
Tracks vendor outages and status changes
Watches technology dependencies and releases
Monitors regulatory changes and enforcement
Integrates with Claude Code and Cursor for code agent queries
Delivers alerts via Slack, email, or iPhone app
Records decision logs with reasoning for each alert
Reads from curated corpus and custom sources
Applies three checks to every update before sending alerts
What makes it different
Built by a D2C founder who lived the operational problem
Designed specifically for Indian D2C operations with GST, TDS and TCS native support
Single unified dashboard replacing 8 different tabs and tools
Sits above existing platforms without replacing them
No technical skills required to use
Consolidates five separate tools into one unified watchlist
Costs $3,588/year for Team plan versus $44,032/year for equivalent separate tools
No dashboard to check, digest, or unread pile needed
Every decision logged with its reason for full auditability
Sources read only for your company, deletions are permanent
Thalmas