| What it does | The truth about your business, in plain English
| AI business analyst and unified MCP hosting for your tools and data
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| Stage | MVP
| Not given
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| Founded | Not given
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| Based in | Not given
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| Pricing model | Free trial
| Freemium
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| Pricing | Early access members receive a 14-day free trial. Founding members lock in founding-member pricing when paid plans open. Final pricing to be announced to the waitlist first.
| Free (up to 300 monthly unique visitors, no card required); Starter $19/month (1,000 visitors); Growth $79/month (3,000 visitors); Scale $199/month (10,000 visitors); Business $499/month (50,000 visitors). All paid plans include 14-day free trials. Extra seats $19/month each. Optional usage-based ov
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| Key features | - Connects to QuickBooks, Square, Shopify and other business tools
- Financial Overview showing story behind numbers with action steps
- Business Health dashboard with benchmarking against similar businesses
- Read-only secure connections with bank-level encryption
- Learns business patterns and gets sharper over time
- Actionable next steps for every insight
- Adapts to specific business type and market
| - Cookieless, GDPR-compliant tracking script under 30KB that loads after page and never delays load or unload
- Unified MCP endpoint for querying data from Claude, ChatGPT, Gemini or any AI model
- AI business analyst with dashboard showing visitors, conversion rate, revenue, leads and attribution
- Session recordings and heatmaps (from 3 pages on Free up to unlimited on paid plans)
- AI SDR for researching and drafting outreach (10 prospects/month on Free, up to 1,500 on Business)
- CRM and identity graph connecting visitors to real people and companies
- Goal tracking with mcph.track and visitor identification with mcph.identify API calls
- Company enrichment to see which companies visit your site
- Attribution tracking with first-touch and last-touch, UTM parameters and ad click IDs
- Ad audience sync and server-side conversion API for Google Ads and Meta platforms
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| What makes it different | - Plain English insights instead of dashboards and financial jargon
- Built specifically for small businesses, not a one-size-fits-all template
- Combines analysis with specific, actionable next steps
- Secure read-only connections that never access or move money
| - Only one tracking script to install; everything else—connectors, MCP endpoint, AI—optional but integrated
- Model-agnostic: use your data from Claude, ChatGPT, Gemini or any AI with no lock-in
- Private by architecture with isolated workspaces, no cookies, no fingerprinting, fully transparent data handling
- Answers from real data with no guesses; AI business analyst shows which metric and time window it used
- Built and dogfooded by one founder running six businesses who needed one unified business context
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | Not checked yet ● no change since last check | 71 ● no change since last check |
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| Trust Flow (Majestic) | 0 | 15 |
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| Citation Flow (Majestic) | 0 | 36 |
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| Referring domains (Majestic) | 0 | 117 |
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LightSignal
BusinessMCP