Competitive positioning intelligence for B2B SaaS founders
Stage
MVP
Not given
Founded
Not given
2023
Based in
Not given
NG
Pricing model
Free trial
Not given
Pricing
Early access members receive a 14-day free trial. Founding members lock in founding-member pricing when paid plans open. Final pricing to be announced to the waitlist first.
Positioning Report: $499 one-time (one-time deep analysis); Monitoring: $199/month (continuous positioning intelligence, up to 10 competitors tracked); Founders Plan: $999/month (for defending market share, unlimited battle cards, up to 25 competitors across 3 projects); Enterprise: Custom pricing w
Key features
Connects to QuickBooks, Square, Shopify and other business tools
Financial Overview showing story behind numbers with action steps
Business Health dashboard with benchmarking against similar businesses
Read-only secure connections with bank-level encryption
Learns business patterns and gets sharper over time
Actionable next steps for every insight
Adapts to specific business type and market
Competitor angle analysis showing positioning angles competitors use
Positioning comparison matrix comparing you against key competitors
Messaging gap analysis identifying underserved positioning opportunities
Niche attractiveness signals with revenue pattern analysis
Market sentiment analysis with source citations
Battle cards showing competitor claims and weaknesses
Positioning simulator to test messaging against market signals
Feature launch and ad tracking monitoring competitor activity
Signal digest with custom threshold alerts
Quarterly 1:1 strategy sessions in Founders Plan
What makes it different
Plain English insights instead of dashboards and financial jargon
Built specifically for small businesses, not a one-size-fits-all template
Combines analysis with specific, actionable next steps
Secure read-only connections that never access or move money
Real market data instead of generic AI suggestions or consultant guesswork
Continuous monitoring that updates as competitors shift, not a static report
Battle cards auto-revised when competitor messaging changes
Board-ready, investor-ready reports designed for decision-making
Positioning simulator to test messaging scenarios before launching
LightSignal