One message when something changes for your company that needs action
Stage
MVP
Startup
Founded
Not given
Not given
Based in
Not given
Not given
Pricing model
Free trial
Freemium
Pricing
Early access members receive a 14-day free trial. Founding members lock in founding-member pricing when paid plans open. Final pricing to be announced to the waitlist first.
Free: $0 (watchlist and read log, no interrupts). Pro: $25/month (one investor, founder or engineer, interrupts on iPhone app, email or console, MCP access). Team: $299/month flat (one watchlist for the company, up to 10 seats, interrupts via Slack, email or app, own console).
Key features
Connects to QuickBooks, Square, Shopify and other business tools
Financial Overview showing story behind numbers with action steps
Business Health dashboard with benchmarking against similar businesses
Read-only secure connections with bank-level encryption
Learns business patterns and gets sharper over time
Actionable next steps for every insight
Adapts to specific business type and market
Monitors competitor pricing and features
Tracks vendor outages and status changes
Watches technology dependencies and releases
Monitors regulatory changes and enforcement
Integrates with Claude Code and Cursor for code agent queries
Delivers alerts via Slack, email, or iPhone app
Records decision logs with reasoning for each alert
Reads from curated corpus and custom sources
Applies three checks to every update before sending alerts
What makes it different
Plain English insights instead of dashboards and financial jargon
Built specifically for small businesses, not a one-size-fits-all template
Combines analysis with specific, actionable next steps
Secure read-only connections that never access or move money
Consolidates five separate tools into one unified watchlist
Costs $3,588/year for Team plan versus $44,032/year for equivalent separate tools
No dashboard to check, digest, or unread pile needed
Every decision logged with its reason for full auditability
Sources read only for your company, deletions are permanent