Matomo Cloud offers free 21-day trial with full feature access. Paid plans start from €29/month for up to 50,000 hits/month, scaling to custom pricing for 10+ million hits/month. On-Premise offers free community edition forever, or paid bundles starting at €275/month for Team tier.
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Key features
Real-time visitor tracking and analytics
Heatmaps and session recordings
A/B testing platform
Conversion funnels and user flows
GDPR-compliant data management
Goal and event tracking
Custom reporting
Form analytics
AI traffic tracking
Pageviews, users, and sessions
Sources and acquisition channels
PATH and EVENT conversion goals
Custom events with properties
Live visitors
Optional session replay
Session journeys
Cookieless mode
MCP server for AI agents
Filters by date, country, city, device, OS, browser, path, and referrer
What makes it different
No data sampling unlike competitors
100% data ownership with no vendor lock-in
Privacy by design with GDPR compliance built-in
Open source with GPL license
Cloud or self-hosted deployment options
Ties visits and conversions back to the source so you know which marketing channel works
You own and control your data; no data is sold
One script installation with no extra code needed for path goals
See user flow from entry to conversion with optional session replay
Matomo
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