Matomo vs Fullstory

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Matomo compared with Fullstory
Detail	Matomo	Fullstory
What it does	Privacy-first analytics you can trust	The Intelligent Digital Experience Company
Stage	Established	Established
Founded	Not given	Not given
Based in	DE	Not given
Pricing model	freemium	freemium
Pricing	Matomo Cloud offers free 21-day trial with full feature access. Paid plans start from €29/month for up to 50,000 hits/month, scaling to custom pricing for 10+ million hits/month. On-Premise offers free community edition forever, or paid bundles starting at €275/month for Team tier.	Not given
Key features	Real-time visitor tracking and analytics Heatmaps and session recordings A/B testing platform Conversion funnels and user flows GDPR-compliant data management Goal and event tracking Custom reporting Form analytics AI traffic tracking	Fullcapture - automatic capture of every user interaction Guides and Surveys for in-app guidance Workforce for employee experience management Data Activation with real-time personalization
What makes it different	No data sampling unlike competitors 100% data ownership with no vendor lock-in Privacy by design with GDPR compliance built-in Open source with GPL license Cloud or self-hosted deployment options	Unified platform for customer and employee experience
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	92 no change since last check	84 no change since last check
Trust Flow (Majestic)	74	46
Citation Flow (Majestic)	68	56
Referring domains (Majestic)	81991	10985

5 details filled in for both companies.

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