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Reference edition 2026.40

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Matomo vs Mixpanel

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Matomo compared with Mixpanel
DetailMatomoMixpanel
What it doesPrivacy-first analytics you can trust Product Intelligence Platform for the AI Era
StageEstablished Not given
FoundedNot given Not given
Based inDE Not given
Pricing modelfreemium Not given
PricingMatomo Cloud offers free 21-day trial with full feature access. Paid plans start from €29/month for up to 50,000 hits/month, scaling to custom pricing for 10+ million hits/month. On-Premise offers free community edition forever, or paid bundles starting at €275/month for Team tier. Free plan includes up to 1M events per month with unlimited seats. Growth plan starts at $0 with up to 20M events per month. Enterprise plan available with custom pricing.
Key features
  • Real-time visitor tracking and analytics
  • Heatmaps and session recordings
  • A/B testing platform
  • Conversion funnels and user flows
  • GDPR-compliant data management
  • Goal and event tracking
  • Custom reporting
  • Form analytics
  • AI traffic tracking
  • Product Analytics
  • Web Analytics
  • Mobile Analytics
  • Experiments
  • Session Replay
  • Metric Trees
  • AI Agents
  • Feature Flags
What makes it different
  • No data sampling unlike competitors
  • 100% data ownership with no vendor lock-in
  • Privacy by design with GDPR compliance built-in
  • Open source with GPL license
  • Cloud or self-hosted deployment options
  • AI-powered insights that surface automatically
  • Lightning-speed queries with proprietary database
  • No SQL required for product teams
  • Integrated analytics and experimentation in one platform
  • Event-based data model for behavioral analysis
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)92 no change since last check90 no change since last check
Trust Flow (Majestic)7453
Citation Flow (Majestic)6860
Referring domains (Majestic)8199127544

4 details filled in for both companies.

More alternatives to Matomo More alternatives to Mixpanel

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