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Reference edition 2026.40

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Matomo vs Pendo

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Matomo compared with Pendo
DetailMatomoPendo
What it doesPrivacy-first analytics you can trust Product Context for Your Apps and AI Agents
StageEstablished Established
FoundedNot given Not given
Based inDE US
Pricing modelfreemium subscription
PricingMatomo Cloud offers free 21-day trial with full feature access. Paid plans start from €29/month for up to 50,000 hits/month, scaling to custom pricing for 10+ million hits/month. On-Premise offers free community edition forever, or paid bundles starting at €275/month for Team tier. Not given
Key features
  • Real-time visitor tracking and analytics
  • Heatmaps and session recordings
  • A/B testing platform
  • Conversion funnels and user flows
  • GDPR-compliant data management
  • Goal and event tracking
  • Custom reporting
  • Form analytics
  • AI traffic tracking
  • Product Analytics
  • In-app Guides
  • Session Replay
  • Sentiment surveys and NPS
  • Journey Orchestrate
  • Churn Prediction
  • Agent Analytics
  • Data Sync integrations
What makes it different
  • No data sampling unlike competitors
  • 100% data ownership with no vendor lock-in
  • Privacy by design with GDPR compliance built-in
  • Open source with GPL license
  • Cloud or self-hosted deployment options
  • Unified platform combining analytics, guidance, feedback, and AI predictions in one integrated solution
  • Easy installation in under an hour with lightweight code snippet
  • No data science team required to get started
  • Largest product context graph capturing 40 trillion events from 1 billion+ users
  • Implementations delivered in weeks rather than quarters
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)92 no change since last check81 no change since last check
Trust Flow (Majestic)7440
Citation Flow (Majestic)6853
Referring domains (Majestic)819915566

6 details filled in for both companies.

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