Matomo vs Plausible Analytics

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Matomo compared with Plausible Analytics
Detail	Matomo	Plausible Analytics
What it does	Privacy-first analytics you can trust	Simple, privacy-friendly Google Analytics alternative
Stage	Established	Established
Founded	Not given	2018
Based in	DE	EU
Pricing model	freemium	subscription
Pricing	Matomo Cloud offers free 21-day trial with full feature access. Paid plans start from €29/month for up to 50,000 hits/month, scaling to custom pricing for 10+ million hits/month. On-Premise offers free community edition forever, or paid bundles starting at €275/month for Team tier.	Not given
Key features	Real-time visitor tracking and analytics Heatmaps and session recordings A/B testing platform Conversion funnels and user flows GDPR-compliant data management Goal and event tracking Custom reporting Form analytics AI traffic tracking	Real-time dashboard Goal tracking and conversions Funnels and user journeys Revenue tracking Scroll depth tracking AI traffic analytics Bot filtering Audience segmentation Custom properties Email reports
What makes it different	No data sampling unlike competitors 100% data ownership with no vendor lock-in Privacy by design with GDPR compliance built-in Open source with GPL license Cloud or self-hosted deployment options	No cookies or personal data collection required Open-source code that is publicly auditable EU-hosted with data staying in Europe Self-funded and independent with no outside investors
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	92 no change since last check	90 no change since last check
Trust Flow (Majestic)	74	48
Citation Flow (Majestic)	68	60
Referring domains (Majestic)	81991	20651

6 details filled in for both companies.

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