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Reference edition 2026.40

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Matomo vs PostHog

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Matomo compared with PostHog
DetailMatomoPostHog
What it doesPrivacy-first analytics you can trust Your product's context layer
StageEstablished Established
FoundedNot given 2020
Based inDE Not given
Pricing modelfreemium freemium, usage-based
PricingMatomo Cloud offers free 21-day trial with full feature access. Paid plans start from €29/month for up to 50,000 hits/month, scaling to custom pricing for 10+ million hits/month. On-Premise offers free community edition forever, or paid bundles starting at €275/month for Team tier. 97% of companies use PostHog for free. Free tier includes 1M events/month for analytics, 5K recordings/month for session replay, 1M requests/month for feature flags, and more. Paid plans offer usage-based pricing starting at $0.00005 per event for analytics, $0.005 per recording for session replay,
Key features
  • Real-time visitor tracking and analytics
  • Heatmaps and session recordings
  • A/B testing platform
  • Conversion funnels and user flows
  • GDPR-compliant data management
  • Goal and event tracking
  • Custom reporting
  • Form analytics
  • AI traffic tracking
  • Product Analytics
  • Session Replay
  • Error Tracking
  • Feature Flags
  • Experiments
  • Surveys
  • Managed warehouse
  • Data pipelines
  • AI Observability
  • Workflows
What makes it different
  • No data sampling unlike competitors
  • 100% data ownership with no vendor lock-in
  • Privacy by design with GDPR compliance built-in
  • Open source with GPL license
  • Cloud or self-hosted deployment options
  • Single platform combining all product data tools instead of multiple separate services
  • Generous free tier that resets monthly with no credit card required
  • Usage-based pricing matching the cheapest competitor at every scale
  • AI agents can automatically diagnose problems and generate pull requests
  • Open source codebase and transparent company operations
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)92 no change since last check90 no change since last check
Trust Flow (Majestic)7453
Citation Flow (Majestic)6861
Referring domains (Majestic)8199126590

6 details filled in for both companies.

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