Matomo vs Wholetally

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Matomo compared with Wholetally
Detail	Matomo	Wholetally
What it does	Privacy-first analytics you can trust	Privacy-friendly web analytics that counts all visitors, including those who decline cookies or block scripts
Stage	Established	Not given
Founded	Not given	Not given
Based in	DE	NL
Pricing model	Freemium	Not given
Pricing	Matomo Cloud offers free 21-day trial with full feature access. Paid plans start from €29/month for up to 50,000 hits/month, scaling to custom pricing for 10+ million hits/month. On-Premise offers free community edition forever, or paid bundles starting at €275/month for Team tier.	Starter €14/month (1 site, 1 member), Growth €24/month (5 sites, 5 members), Business €39/month (30 sites, 25 members), Enterprise custom pricing. All prices exclude VAT. Yearly billing offers 2 months free. Starting at 10k pageviews/month.
Key features	Real-time visitor tracking and analytics Heatmaps and session recordings A/B testing platform Conversion funnels and user flows GDPR-compliant data management Goal and event tracking Custom reporting Form analytics AI traffic tracking	Cookieless script under 2 KB that runs from your own domain Edge collector for Cloudflare Workers and Next.js middleware to count blocked and no-JS visitors Separate reporting of AI crawlers by purpose: training, search, or user requests Revenue per source via Stripe integration with automatic refund tracking Cookieless funnels with AI-suggested conversion steps MCP server for Claude, ChatGPT and other AI agents to query analytics AI-powered Explain and Ask features to interpret chart spikes and query data Weekly email report with facts and plain language summary REST API with tokens for all plan data and custom integrations
What makes it different	No data sampling unlike competitors 100% data ownership with no vendor lock-in Privacy by design with GDPR compliance built-in Open source with GPL license Cloud or self-hosted deployment options	Counts all visitors including those who decline cookies, block ads or run no JavaScript that GA4 misses Separates AI crawler traffic from human visitors and shows which AI assistants drive referrals Connects revenue directly to traffic sources via Stripe without visitor IDs or fingerprints No cookies, no visitor tracking, no localStorage or IP storage by design Query your analytics through AI agents like Claude or ChatGPT using built-in MCP server
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	92 no change since last check	2 no change since last check
Trust Flow (Majestic)	74	0
Citation Flow (Majestic)	68	6
Referring domains (Majestic)	81991	1

5 details filled in for both companies.

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