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Reference edition 2026.46

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Matomo vs WireBoard

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Matomo compared with WireBoard
DetailMatomo logo Matomo WireBoard
What it doesPrivacy-first analytics you can trust Real-time web analytics alternative to Google Analytics with full data ownership
StageEstablished Not given
FoundedNot given Not given
Based inDE Not given
Pricing modelFreemium Not given
PricingMatomo Cloud offers free 21-day trial with full feature access. Paid plans start from €29/month for up to 50,000 hits/month, scaling to custom pricing for 10+ million hits/month. On-Premise offers free community edition forever, or paid bundles starting at €275/month for Team tier. Free plan: 50,000 monthly page views, 2 websites, 3 dashboards. Paid plans start at $8/month and go up to $399/month with 9 total plans available.
Key features
  • Real-time visitor tracking and analytics
  • Heatmaps and session recordings
  • A/B testing platform
  • Conversion funnels and user flows
  • GDPR-compliant data management
  • Goal and event tracking
  • Custom reporting
  • Form analytics
  • AI traffic tracking
  • Live visitor counter with real-time updates
  • 60+ customizable dashboard widgets
  • Real-time funnel and conversion tracking
  • Multi-site data aggregation
  • Cookieless and cookie-based tracking modes
  • User journey visualization
  • GDPR-compliant EU infrastructure processing
  • REST and Live APIs with SDKs
  • WordPress one-click plugin installation
  • SEO monitoring with SERP volatility tracking
What makes it different
  • No data sampling unlike competitors
  • 100% data ownership with no vendor lock-in
  • Privacy by design with GDPR compliance built-in
  • Open source with GPL license
  • Cloud or self-hosted deployment options
  • Complete data ownership with no third-party data pipelines
  • All features included on every plan including free tier
  • Live aggregation across multiple websites in one view
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)92 no change since last check35 no change since last check
Trust Flow (Majestic)7423
Citation Flow (Majestic)6834
Referring domains (Majestic)8199186

4 details filled in for both companies.

More alternatives to Matomo More alternatives to WireBoard

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