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Reference edition 2026.46

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Orbit vs BusinessMCP

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Orbit compared with BusinessMCP
DetailOrbit logo OrbitBusinessMCP logo BusinessMCP
What it doesBusiness, market, and competitor intelligence platform AI business analyst and unified MCP hosting for your tools and data
StageNot given Not given
FoundedNot given Not given
Based inNot given Not given
Pricing modelFreemium Freemium
PricingFree plan at $0 forever with 1 Subject Business and Presence Intelligence. Pro plan at $49 per month with Up to 3 Subject Businesses and Market Intelligence. Pro Intelligence at $99 per month with Up to 3 Subject Businesses and daily automatic intelligence. Agency plan with Custom pricing available Free (up to 300 monthly unique visitors, no card required); Starter $19/month (1,000 visitors); Growth $79/month (3,000 visitors); Scale $199/month (10,000 visitors); Business $499/month (50,000 visitors). All paid plans include 14-day free trials. Extra seats $19/month each. Optional usage-based ov
Key features
  • Competitor profiles with services, offers, and pricing visibility
  • Market change detection and strategic events
  • Website technical and content health analysis
  • Conversion leak detection
  • Historical intelligence tracking
  • AI visibility and search appearance analysis
  • Automatic weekly or daily intelligence runs
  • Competitor drilldown with capture history
  • Portfolio view with team access and role-based permissions
  • Market Scans with original research and analysis
  • Cookieless, GDPR-compliant tracking script under 30KB that loads after page and never delays load or unload
  • Unified MCP endpoint for querying data from Claude, ChatGPT, Gemini or any AI model
  • AI business analyst with dashboard showing visitors, conversion rate, revenue, leads and attribution
  • Session recordings and heatmaps (from 3 pages on Free up to unlimited on paid plans)
  • AI SDR for researching and drafting outreach (10 prospects/month on Free, up to 1,500 on Business)
  • CRM and identity graph connecting visitors to real people and companies
  • Goal tracking with mcph.track and visitor identification with mcph.identify API calls
  • Company enrichment to see which companies visit your site
  • Attribution tracking with first-touch and last-touch, UTM parameters and ad click IDs
  • Ad audience sync and server-side conversion API for Google Ads and Meta platforms
What makes it different
  • Continuously monitors changes across competitors' digital presence as they happen
  • Evaluates observations against consistent, repeatable criteria across six dimensions
  • Ties every recommendation directly to the evidence that produced it
  • Tracks market through dated observations rather than one-time verdicts
  • Built from publicly observable signals without access to private analytics or non-public data
  • Only one tracking script to install; everything else—connectors, MCP endpoint, AI—optional but integrated
  • Model-agnostic: use your data from Claude, ChatGPT, Gemini or any AI with no lock-in
  • Private by architecture with isolated workspaces, no cookies, no fingerprinting, fully transparent data handling
  • Answers from real data with no guesses; AI business analyst shows which metric and time window it used
  • Built and dogfooded by one founder running six businesses who needed one unified business context
Community votes00
DR (Domain Rating by Ahrefs)2 −1 (down) since last check71 no change since last check
Trust Flow (Majestic)1715
Citation Flow (Majestic)1336
Referring domains (Majestic)2117

5 details filled in for both companies.

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