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Reference edition 2026.46

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Orbit vs LightSignal

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Orbit compared with LightSignal
DetailOrbit logo OrbitLightSignal logo LightSignal
What it doesBusiness, market, and competitor intelligence platform The truth about your business, in plain English
StageNot given MVP
FoundedNot given Not given
Based inNot given Not given
Pricing modelFreemium Free trial
PricingFree plan at $0 forever with 1 Subject Business and Presence Intelligence. Pro plan at $49 per month with Up to 3 Subject Businesses and Market Intelligence. Pro Intelligence at $99 per month with Up to 3 Subject Businesses and daily automatic intelligence. Agency plan with Custom pricing available Early access members receive a 14-day free trial. Founding members lock in founding-member pricing when paid plans open. Final pricing to be announced to the waitlist first.
Key features
  • Competitor profiles with services, offers, and pricing visibility
  • Market change detection and strategic events
  • Website technical and content health analysis
  • Conversion leak detection
  • Historical intelligence tracking
  • AI visibility and search appearance analysis
  • Automatic weekly or daily intelligence runs
  • Competitor drilldown with capture history
  • Portfolio view with team access and role-based permissions
  • Market Scans with original research and analysis
  • Connects to QuickBooks, Square, Shopify and other business tools
  • Financial Overview showing story behind numbers with action steps
  • Business Health dashboard with benchmarking against similar businesses
  • Read-only secure connections with bank-level encryption
  • Learns business patterns and gets sharper over time
  • Actionable next steps for every insight
  • Adapts to specific business type and market
What makes it different
  • Continuously monitors changes across competitors' digital presence as they happen
  • Evaluates observations against consistent, repeatable criteria across six dimensions
  • Ties every recommendation directly to the evidence that produced it
  • Tracks market through dated observations rather than one-time verdicts
  • Built from publicly observable signals without access to private analytics or non-public data
  • Plain English insights instead of dashboards and financial jargon
  • Built specifically for small businesses, not a one-size-fits-all template
  • Combines analysis with specific, actionable next steps
  • Secure read-only connections that never access or move money
Community votes00
DR (Domain Rating by Ahrefs)2 −1 (down) since last checkNot checked yet no change since last check
Trust Flow (Majestic)170
Citation Flow (Majestic)130
Referring domains (Majestic)20

5 details filled in for both companies.

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