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Reference edition 2026.46

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Orbit vs PanelRoster

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Orbit compared with PanelRoster
DetailOrbit logo OrbitPanelRoster logo PanelRoster
What it doesBusiness, market, and competitor intelligence platform Operations management platform for market research organizations
StageNot given MVP
FoundedNot given Not given
Based inNot given Not given
Pricing modelFreemium Freemium
PricingFree plan at $0 forever with 1 Subject Business and Presence Intelligence. Pro plan at $49 per month with Up to 3 Subject Businesses and Market Intelligence. Pro Intelligence at $99 per month with Up to 3 Subject Businesses and daily automatic intelligence. Agency plan with Custom pricing available Starter $99/month, Professional $249/month, Business $499/month, Enterprise custom pricing. All plans billed monthly with no long-term commitment. PanelRoster is in early access and requires joining the waitlist.
Key features
  • Competitor profiles with services, offers, and pricing visibility
  • Market change detection and strategic events
  • Website technical and content health analysis
  • Conversion leak detection
  • Historical intelligence tracking
  • AI visibility and search appearance analysis
  • Automatic weekly or daily intelligence runs
  • Competitor drilldown with capture history
  • Portfolio view with team access and role-based permissions
  • Market Scans with original research and analysis
  • Live progress tracking per quota cell
  • Quality control with complete review history for every respondent
  • Recontact database for managing respondent history
  • Log respondents from any device
  • Verified professional profile building for interviewers
  • Advanced workflows and approvals
  • Comprehensive reporting and dashboards
  • Operational analytics and insights
What makes it different
  • Continuously monitors changes across competitors' digital presence as they happen
  • Evaluates observations against consistent, repeatable criteria across six dimensions
  • Ties every recommendation directly to the evidence that produced it
  • Tracks market through dated observations rather than one-time verdicts
  • Built from publicly observable signals without access to private analytics or non-public data
  • Unified platform for agencies, suppliers, and interviewers to coordinate
  • Real-time visibility across all project and quota cells without chasing updates
  • Free tools including Resolve for operational issue tracking and auditing
Community votes00
DR (Domain Rating by Ahrefs)2 −1 (down) since last checkNot checked yet no change since last check
Trust Flow (Majestic)173
Citation Flow (Majestic)1316
Referring domains (Majestic)22

5 details filled in for both companies.

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