| What it does | Decision intelligence for paid growth
| Daily briefing that reads your marketing platforms and explains why your numbers moved in plain English
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| Stage | Startup
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| Founded | 2025
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| Based in | Not given
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| Pricing model | Free trial
| Free trial
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| Pricing | Growth $149/mo, Pro $349/mo, Agency $499/mo, Enterprise custom. Currently in private beta with no charges.
| Starter $19/month (2 connected sources, 10 briefings per month), Pro $59/month (unlimited datasets and briefings), Business $149/month (custom metrics, whitelabel reports, API access). 14-day free trial of Pro plan with no credit card required.
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| Key features | - Prioritized marketing recommendations with expected business impact
- AI Analyst for plain-English questions
- Daily anomaly, tracking and pacing checks
- Read-only connections to Google Ads, Meta Ads, Microsoft Ads, and CRMs
- Performance Plan with owners and expected impact
- Spend, pipeline and revenue forecasting
| - One-click connections to Shopify, Mailchimp, HubSpot, Klaviyo, Stripe, and WooCommerce with automatic daily syncing
- Cross-platform causal chain analysis to identify root causes of changes
- Seasonal baseline detection to distinguish real problems from normal variation
- 7-day revenue and metric projections with likely ranges
- Blended ROAS calculator across multiple ad platforms with per-platform spend share
- Budget what-if simulator for spend allocation scenarios
- CSV, Excel, and JSON file upload support for any platform
- Messy data audit flagging duplicates, broken rows, and outliers as health warnings
- Weekly Pulse scheduled briefing with automatic week-over-week comparison
- Custom metrics and aggregation rules for Business plan users
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| What makes it different | - Explainable AI that shows evidence and reasoning behind every recommendation instead of opaque scores
- Confidence scores based on data quality rather than model certainty
- Read-only access with human approval required for all changes
- Business outcomes instead of platform metrics as optimization target
- Unified measurement model across advertising platforms, CRM and revenue data
| - Plain-English briefing explaining why changes happened, not just that they happened
- Rules-first engine with verified numbers, never AI-generated estimates or invented figures
- Cross-checks data across all your platforms to trace root causes and catch inconsistencies
- One 60-second daily briefing replaces checking multiple dashboards
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 9 ● no change since last check | 16 ● no change since last check |
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| Trust Flow (Majestic) | 1 | 6 |
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| Citation Flow (Majestic) | 26 | 26 |
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| Referring domains (Majestic) | 22 | 16 |
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Paid Lens
DawnPulse