97% of companies use PostHog for free. Free tier includes 1M events/month for analytics, 5K recordings/month for session replay, 1M requests/month for feature flags, and more. Paid plans offer usage-based pricing starting at $0.00005 per event for analytics, $0.005 per recording for session replay,
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Key features
Product Analytics
Session Replay
Error Tracking
Feature Flags
Experiments
Surveys
Managed warehouse
Data pipelines
AI Observability
Workflows
Pageviews, users, and sessions
Sources and acquisition channels
PATH and EVENT conversion goals
Custom events with properties
Live visitors
Optional session replay
Session journeys
Cookieless mode
MCP server for AI agents
Filters by date, country, city, device, OS, browser, path, and referrer
What makes it different
Single platform combining all product data tools instead of multiple separate services
Generous free tier that resets monthly with no credit card required
Usage-based pricing matching the cheapest competitor at every scale
AI agents can automatically diagnose problems and generate pull requests
Open source codebase and transparent company operations
Ties visits and conversions back to the source so you know which marketing channel works
You own and control your data; no data is sold
One script installation with no extra code needed for path goals
See user flow from entry to conversion with optional session replay
PostHog
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