| What it does | Not given
| AI business analyst and unified MCP hosting for your tools and data
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| Stage | Established
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| Founded | 2004
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| Based in | AU
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| Pricing model | Freemium
| Freemium
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| Pricing | Not given
| Free (up to 300 monthly unique visitors, no card required); Starter $19/month (1,000 visitors); Growth $79/month (3,000 visitors); Scale $199/month (10,000 visitors); Business $499/month (50,000 visitors). All paid plans include 14-day free trials. Extra seats $19/month each. Optional usage-based ov
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| Key features | - BPMN 2.0 compliant process mapping with drag-and-drop design
- AI process mapping bot to convert documents and diagrams to BPMN maps
- Process simulation to test improvements before implementation
- Built-in RACI matrix for role clarity and accountability
- Data-driven analysis of cycle time, efficiency, cost, and value
- AI agents for mapping, procedure writing, analysis and insights
- Best practice process libraries for quick process mapping
- Mobile access for distributed teams and frontline workers
- Role-based access control and process visibility
- Improvement tracking dashboard to monitor implementation progress
| - Cookieless, GDPR-compliant tracking script under 30KB that loads after page and never delays load or unload
- Unified MCP endpoint for querying data from Claude, ChatGPT, Gemini or any AI model
- AI business analyst with dashboard showing visitors, conversion rate, revenue, leads and attribution
- Session recordings and heatmaps (from 3 pages on Free up to unlimited on paid plans)
- AI SDR for researching and drafting outreach (10 prospects/month on Free, up to 1,500 on Business)
- CRM and identity graph connecting visitors to real people and companies
- Goal tracking with mcph.track and visitor identification with mcph.identify API calls
- Company enrichment to see which companies visit your site
- Attribution tracking with first-touch and last-touch, UTM parameters and ad click IDs
- Ad audience sync and server-side conversion API for Google Ads and Meta platforms
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| What makes it different | - 90% faster BPM lifecycle from process mapping to improvement
- 3x faster audit-ready procedure documentation with AI
- 360-degree process visibility and governance across organization
- Integrated ecosystem combining software, AI agents, training and services
- Designed for both BPM experts and non-experts with low-code interface
| - Only one tracking script to install; everything else—connectors, MCP endpoint, AI—optional but integrated
- Model-agnostic: use your data from Claude, ChatGPT, Gemini or any AI with no lock-in
- Private by architecture with isolated workspaces, no cookies, no fingerprinting, fully transparent data handling
- Answers from real data with no guesses; AI business analyst shows which metric and time window it used
- Built and dogfooded by one founder running six businesses who needed one unified business context
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 39 ▼ −1 (down) since last check | 71 ● no change since last check |
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| Trust Flow (Majestic) | 13 | 15 |
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| Citation Flow (Majestic) | 35 | 36 |
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| Referring domains (Majestic) | 211 | 117 |
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PRIME BPM
BusinessMCP