| What it does | Not given
| AI business analyst and unified MCP hosting for your tools and data
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| Stage | Not given
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| Founded | 2022
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| Based in | Not given
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| Pricing model | Freemium
| Freemium
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| Pricing | Explore (Free): Create a branded exploration space, define goals and measurable signals, capture updates, decisions and evidence, experience lightweight outcome reporting, access onboarding guidance. Build: £25/month - Everything in Explore plus configure and refine your approach, visualize connecte
| Free (up to 300 monthly unique visitors, no card required); Starter $19/month (1,000 visitors); Growth $79/month (3,000 visitors); Scale $199/month (10,000 visitors); Business $499/month (50,000 visitors). All paid plans include 14-day free trials. Extra seats $19/month each. Optional usage-based ov
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| Key features | - Connected Outcomes: Visualize how outcomes, teams, activity and dependencies connect across an organization
- Outcome Intelligence: Bring activity, progress signals and outcome evidence into one connected view
- Star Chart: Visual map of how work, teams and goals connect to each other
- Goal Management: Create, track and share goals, key metrics, methods and activities
- AI-assisted coaching via Armstrong AI digital assistant
- Methods, Guidance and Playbooks: Make proven methods and learning resources available within the work
- Living History: Persistent record of decisions, updates, evidence and milestones
- Embedded Enablement: Access to guidance and expert support when challenges arise
- On-Demand Coaching: Access coaching from world-class Google and IBM alumni
- Integration support: Connect CRM, analytics and automation tools
| - Cookieless, GDPR-compliant tracking script under 30KB that loads after page and never delays load or unload
- Unified MCP endpoint for querying data from Claude, ChatGPT, Gemini or any AI model
- AI business analyst with dashboard showing visitors, conversion rate, revenue, leads and attribution
- Session recordings and heatmaps (from 3 pages on Free up to unlimited on paid plans)
- AI SDR for researching and drafting outreach (10 prospects/month on Free, up to 1,500 on Business)
- CRM and identity graph connecting visitors to real people and companies
- Goal tracking with mcph.track and visitor identification with mcph.identify API calls
- Company enrichment to see which companies visit your site
- Attribution tracking with first-touch and last-touch, UTM parameters and ad click IDs
- Ad audience sync and server-side conversion API for Google Ads and Meta platforms
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| What makes it different | - Persistent infrastructure that preserves context and decisions throughout transformation work, not just static plans or reports
- Framework-agnostic approach that works with OKRs, custom methodologies or established transformation approaches rather than enforcing one model
- Lightweight update rhythms designed for teams to actually maintain momentum between formal interventions
- Outcome layer connecting delivery to measurable business change without replacing existing tools like Jira, Asana or OKR platforms
- Combines software, expert enablement and learning as an integrated platform rather than tool alone
| - Only one tracking script to install; everything else—connectors, MCP endpoint, AI—optional but integrated
- Model-agnostic: use your data from Claude, ChatGPT, Gemini or any AI with no lock-in
- Private by architecture with isolated workspaces, no cookies, no fingerprinting, fully transparent data handling
- Answers from real data with no guesses; AI business analyst shows which metric and time window it used
- Built and dogfooded by one founder running six businesses who needed one unified business context
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 17 ▲ +1 (up) since last check | 71 ● no change since last check |
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| Trust Flow (Majestic) | 9 | 15 |
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| Citation Flow (Majestic) | 26 | 36 |
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| Referring domains (Majestic) | 71 | 117 |
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Stellafai
BusinessMCP