| What it does | Not given
| The AI Consumer OS for consumer decisions
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| Stage | Not given
| Established
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| Founded | 2022
| 2021
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| Based in | Not given
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| Pricing model | Freemium
| Contact for pricing
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| Pricing | Explore (Free): Create a branded exploration space, define goals and measurable signals, capture updates, decisions and evidence, experience lightweight outcome reporting, access onboarding guidance. Build: £25/month - Everything in Explore plus configure and refine your approach, visualize connecte
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| Key features | - Connected Outcomes: Visualize how outcomes, teams, activity and dependencies connect across an organization
- Outcome Intelligence: Bring activity, progress signals and outcome evidence into one connected view
- Star Chart: Visual map of how work, teams and goals connect to each other
- Goal Management: Create, track and share goals, key metrics, methods and activities
- AI-assisted coaching via Armstrong AI digital assistant
- Methods, Guidance and Playbooks: Make proven methods and learning resources available within the work
- Living History: Persistent record of decisions, updates, evidence and milestones
- Embedded Enablement: Access to guidance and expert support when challenges arise
- On-Demand Coaching: Access coaching from world-class Google and IBM alumni
- Integration support: Connect CRM, analytics and automation tools
| - Retrieval of cited answers from connected research studies and reports
- Digital twin audiences built from real respondent data
- Concept, message and price testing
- Recurring decision workflows
- Delivery to PowerPoint, Excel, Teams and Slack
- SOC 2 Type II compliance
- Connectors to Drive, SharePoint, survey platforms and data warehouses
- Library indexing and knowledge orchestration
- Ad, concept, price and claims testing
- Open-ended and quantitative answer analysis
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| What makes it different | - Persistent infrastructure that preserves context and decisions throughout transformation work, not just static plans or reports
- Framework-agnostic approach that works with OKRs, custom methodologies or established transformation approaches rather than enforcing one model
- Lightweight update rhythms designed for teams to actually maintain momentum between formal interventions
- Outcome layer connecting delivery to measurable business change without replacing existing tools like Jira, Asana or OKR platforms
- Combines software, expert enablement and learning as an integrated platform rather than tool alone
| - Data stays in customer's own US or EU instance, never trains other models
- Cites sources for every answer from original research
- Extends research reach through digital twins grounded in real respondent data
- No migration required; connects to research where it already lives
- Combines statistics and generative AI for rigorous and fast insights
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 17 ▲ +1 (up) since last check | 31 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 9 | 9 |
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| Citation Flow (Majestic) | 26 | 32 |
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| Referring domains (Majestic) | 71 | 126 |
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Stellafai
Fairgen