Explore (Free): Create a branded exploration space, define goals and measurable signals, capture updates, decisions and evidence, experience lightweight outcome reporting, access onboarding guidance. Build: £25/month - Everything in Explore plus configure and refine your approach, visualize connecte
Free: one full report of choice with email. Day pass: $10 USD one-time for 24-hour access to all reports. Member: $19 USD/month for full access, new reports as they come out, cancel anytime.
Key features
Connected Outcomes: Visualize how outcomes, teams, activity and dependencies connect across an organization
Outcome Intelligence: Bring activity, progress signals and outcome evidence into one connected view
Star Chart: Visual map of how work, teams and goals connect to each other
Goal Management: Create, track and share goals, key metrics, methods and activities
AI-assisted coaching via Armstrong AI digital assistant
Methods, Guidance and Playbooks: Make proven methods and learning resources available within the work
Living History: Persistent record of decisions, updates, evidence and milestones
Embedded Enablement: Access to guidance and expert support when challenges arise
On-Demand Coaching: Access coaching from world-class Google and IBM alumni
Integration support: Connect CRM, analytics and automation tools
Business picker tool to match ideas to your skills and budget
Daily email with one new business idea
What makes it different
Persistent infrastructure that preserves context and decisions throughout transformation work, not just static plans or reports
Framework-agnostic approach that works with OKRs, custom methodologies or established transformation approaches rather than enforcing one model
Lightweight update rhythms designed for teams to actually maintain momentum between formal interventions
Outcome layer connecting delivery to measurable business change without replacing existing tools like Jira, Asana or OKR platforms
Combines software, expert enablement and learning as an integrated platform rather than tool alone
You run the business yourself on your own accounts; Ideas That Run never logs in or runs anything
Free access to one report and low-cost day pass to try before committing