| What it does | Not given
| The truth about your business, in plain English
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| Stage | Not given
| MVP
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| Founded | 2022
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| Based in | Not given
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| Pricing model | Freemium
| Free trial
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| Pricing | Explore (Free): Create a branded exploration space, define goals and measurable signals, capture updates, decisions and evidence, experience lightweight outcome reporting, access onboarding guidance. Build: £25/month - Everything in Explore plus configure and refine your approach, visualize connecte
| Early access members receive a 14-day free trial. Founding members lock in founding-member pricing when paid plans open. Final pricing to be announced to the waitlist first.
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| Key features | - Connected Outcomes: Visualize how outcomes, teams, activity and dependencies connect across an organization
- Outcome Intelligence: Bring activity, progress signals and outcome evidence into one connected view
- Star Chart: Visual map of how work, teams and goals connect to each other
- Goal Management: Create, track and share goals, key metrics, methods and activities
- AI-assisted coaching via Armstrong AI digital assistant
- Methods, Guidance and Playbooks: Make proven methods and learning resources available within the work
- Living History: Persistent record of decisions, updates, evidence and milestones
- Embedded Enablement: Access to guidance and expert support when challenges arise
- On-Demand Coaching: Access coaching from world-class Google and IBM alumni
- Integration support: Connect CRM, analytics and automation tools
| - Connects to QuickBooks, Square, Shopify and other business tools
- Financial Overview showing story behind numbers with action steps
- Business Health dashboard with benchmarking against similar businesses
- Read-only secure connections with bank-level encryption
- Learns business patterns and gets sharper over time
- Actionable next steps for every insight
- Adapts to specific business type and market
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| What makes it different | - Persistent infrastructure that preserves context and decisions throughout transformation work, not just static plans or reports
- Framework-agnostic approach that works with OKRs, custom methodologies or established transformation approaches rather than enforcing one model
- Lightweight update rhythms designed for teams to actually maintain momentum between formal interventions
- Outcome layer connecting delivery to measurable business change without replacing existing tools like Jira, Asana or OKR platforms
- Combines software, expert enablement and learning as an integrated platform rather than tool alone
| - Plain English insights instead of dashboards and financial jargon
- Built specifically for small businesses, not a one-size-fits-all template
- Combines analysis with specific, actionable next steps
- Secure read-only connections that never access or move money
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 17 ▲ +1 (up) since last check | Not checked yet ● no change since last check |
| Trust Flow (Majestic) | 9 | 0 |
| Citation Flow (Majestic) | 26 | 0 |
| Referring domains (Majestic) | 71 | 0 |