Explore (Free): Create a branded exploration space, define goals and measurable signals, capture updates, decisions and evidence, experience lightweight outcome reporting, access onboarding guidance. Build: £25/month - Everything in Explore plus configure and refine your approach, visualize connecte
Core plan: $47/mo with 5 seller accounts included and $100k/mo in Amazon sales included; $50 per each next 10 accounts; sales above $100k billed at $10 per extra $100k. Advanced plan: $147/mo with 1 seller account and $50 per each next account; includes everything from Core plus MCP connection and A
Key features
Connected Outcomes: Visualize how outcomes, teams, activity and dependencies connect across an organization
Outcome Intelligence: Bring activity, progress signals and outcome evidence into one connected view
Star Chart: Visual map of how work, teams and goals connect to each other
Goal Management: Create, track and share goals, key metrics, methods and activities
AI-assisted coaching via Armstrong AI digital assistant
Methods, Guidance and Playbooks: Make proven methods and learning resources available within the work
Living History: Persistent record of decisions, updates, evidence and milestones
Embedded Enablement: Access to guidance and expert support when challenges arise
On-Demand Coaching: Access coaching from world-class Google and IBM alumni
Integration support: Connect CRM, analytics and automation tools
Real-time profit dashboard tracking daily profit
Profit and Loss Statement with detailed cost breakdown
Customer Lifetime Value tracking by cohort
Keyword-level market share tracking
Advanced advertising analytics
Inventory management with stock level monitoring
Returns and refund rate analysis
AI-powered insights via Claude and ChatGPT
API access for custom applications
Data warehouse with PostgreSQL database access
What makes it different
Persistent infrastructure that preserves context and decisions throughout transformation work, not just static plans or reports
Framework-agnostic approach that works with OKRs, custom methodologies or established transformation approaches rather than enforcing one model
Lightweight update rhythms designed for teams to actually maintain momentum between formal interventions
Outcome layer connecting delivery to measurable business change without replacing existing tools like Jira, Asana or OKR platforms
Combines software, expert enablement and learning as an integrated platform rather than tool alone
Data updates every 30 minutes for real-time decision making
Reconciles all Amazon fees for accurate profit calculation
Customizable to different business models including CPG and durable goods
Stellafai
My Real Profit