| What it does | Not given
| Competitive positioning intelligence for B2B SaaS founders
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| Stage | Not given
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| Founded | 2022
| 2023
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| Based in | Not given
| NG
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| Pricing model | Freemium
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| Pricing | Explore (Free): Create a branded exploration space, define goals and measurable signals, capture updates, decisions and evidence, experience lightweight outcome reporting, access onboarding guidance. Build: £25/month - Everything in Explore plus configure and refine your approach, visualize connecte
| Positioning Report: $499 one-time (one-time deep analysis); Monitoring: $199/month (continuous positioning intelligence, up to 10 competitors tracked); Founders Plan: $999/month (for defending market share, unlimited battle cards, up to 25 competitors across 3 projects); Enterprise: Custom pricing w
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| Key features | - Connected Outcomes: Visualize how outcomes, teams, activity and dependencies connect across an organization
- Outcome Intelligence: Bring activity, progress signals and outcome evidence into one connected view
- Star Chart: Visual map of how work, teams and goals connect to each other
- Goal Management: Create, track and share goals, key metrics, methods and activities
- AI-assisted coaching via Armstrong AI digital assistant
- Methods, Guidance and Playbooks: Make proven methods and learning resources available within the work
- Living History: Persistent record of decisions, updates, evidence and milestones
- Embedded Enablement: Access to guidance and expert support when challenges arise
- On-Demand Coaching: Access coaching from world-class Google and IBM alumni
- Integration support: Connect CRM, analytics and automation tools
| - Competitor angle analysis showing positioning angles competitors use
- Positioning comparison matrix comparing you against key competitors
- Messaging gap analysis identifying underserved positioning opportunities
- Niche attractiveness signals with revenue pattern analysis
- Market sentiment analysis with source citations
- Battle cards showing competitor claims and weaknesses
- Positioning simulator to test messaging against market signals
- Feature launch and ad tracking monitoring competitor activity
- Signal digest with custom threshold alerts
- Quarterly 1:1 strategy sessions in Founders Plan
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| What makes it different | - Persistent infrastructure that preserves context and decisions throughout transformation work, not just static plans or reports
- Framework-agnostic approach that works with OKRs, custom methodologies or established transformation approaches rather than enforcing one model
- Lightweight update rhythms designed for teams to actually maintain momentum between formal interventions
- Outcome layer connecting delivery to measurable business change without replacing existing tools like Jira, Asana or OKR platforms
- Combines software, expert enablement and learning as an integrated platform rather than tool alone
| - Real market data instead of generic AI suggestions or consultant guesswork
- Continuous monitoring that updates as competitors shift, not a static report
- Battle cards auto-revised when competitor messaging changes
- Board-ready, investor-ready reports designed for decision-making
- Positioning simulator to test messaging scenarios before launching
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 17 ▲ +1 (up) since last check | 31 ● no change since last check |
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| Trust Flow (Majestic) | 9 | 9 |
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| Citation Flow (Majestic) | 26 | 30 |
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| Referring domains (Majestic) | 71 | 122 |
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Stellafai