High-performance, AI-safe self-service analytics with a governed semantic layer and beautiful dashboards
The operating system for Indian D2C brands — orders, inventory and settlements behind one login
Stage
Not given
MVP
Founded
Not given
2026
Based in
US
IN
Pricing model
Freemium
Free trial
Pricing
Free: 1 Developer, 25 Users, 2 data sources per project. Team: 3 Developers, 50 Users, unlimited data sources per project. Enterprise: Custom developers and users. Free plan includes email support (3-day response), Team adds 24-hour response aim, Enterprise includes custom support.
₹0 free for the whole private beta, no credit card required. Paid plans to be announced before beta ends with advance notice to beta brands.
Key features
Beautiful-by-default dashboards with automatic layout and styling
Grain-safe automatic cross-domain blending that prevents double-counting
Federated smart OLAP routing for sub-second query response
Five measure types plus segments for flexible metrics
Agent builder with inherited row-level security
Row-level security and masking in the semantic model
Google Sheets add-on for data delivery
Scheduled reports and subscriptions
Semantic Layer as Code with YAML configuration
Dynamic Universes for open data model exploration
Insight engine identifying operational issues with suggested actions
Amazon direct sync with CSV/Excel import for other channels
Role-based access control and automated audit engine
Full data export to CSV format
What makes it different
Correctness by construction with grain-safe joins that refuse invalid combinations
Agent-native architecture where agents query the same semantic layer as humans
Federated OLAP routing for sub-second performance without warehouse overload
Open source semantic query engine (0sql) available under MIT license
Built at Netflix for enterprise-scale analytics
Built by a D2C founder who lived the operational problem
Designed specifically for Indian D2C operations with GST, TDS and TCS native support
Single unified dashboard replacing 8 different tabs and tools
Sits above existing platforms without replacing them
Strata