Two-minute morning briefing that turns business data into actionable insights
The truth about your business, in plain English
Stage
Not given
MVP
Founded
Not given
Not given
Based in
Not given
Not given
Pricing model
Freemium
Free trial
Pricing
Free: $0/forever with one briefing per week and all features. Pro: $29/mo with 300 briefings per month and daily email briefing.
Early access members receive a 14-day free trial. Founding members lock in founding-member pricing when paid plans open. Final pricing to be announced to the waitlist first.
Key features
Shopify data connection with read-only token
Confidence levels for explanations
Risk and opportunity identification
AI consultant chat
Browser-based, no installation required
Connects to QuickBooks, Square, Shopify and other business tools
Financial Overview showing story behind numbers with action steps
Business Health dashboard with benchmarking against similar businesses
Read-only secure connections with bank-level encryption
Learns business patterns and gets sharper over time
Actionable next steps for every insight
Adapts to specific business type and market
What makes it different
Only explains what is actually in the data, avoiding AI-generated assumptions
Arrives automatically every morning without user action required
Honest confidence reporting on analysis limitations
Built for solo e-commerce owners and small business operators
Plain English insights instead of dashboards and financial jargon
Built specifically for small businesses, not a one-size-fits-all template
Combines analysis with specific, actionable next steps
Secure read-only connections that never access or move money