Compare protein powder prices, ingredients, and nutrition with transparent scores
AI conversion optimization for websites
Stage
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Founded
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Based in
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Pricing model
Free
Freemium
Pricing
Not given
Free plan: $0 forever with 1,000 sessions/month, 1 website, web analytics, 100 session replays/month, and 7-day data history. Growth plan: $24/month for up to 100,000 sessions/month, 3 websites, unlimited team members, funnels, session replays, 5 live A/B experiments, weekly AI reports, and 90-day d
Key features
Product reports with ingredients, nutrition, and claimed benefits
Protein powder comparison tool filtered by ingredients and nutrition
Protein finder to narrow catalog by preferences
Price tracking with historical data
Inflation tracker for protein powder price changes over time
Published scoring methodology with transparent Index score
Cost per 25g protein standardized comparison metric
Available lab evidence and testing records with applicability dates
Declared allergens and ingredient preferences filtering
Coverage across US and UK markets with multiple retailers
Integrations with Google Analytics, Plausible, and Search Console
Lightweight tracking script under 5KB with no performance impact
What makes it different
Transparent scoring not for sale - affiliate commissions do not change scores
Standardized 25g protein comparison unit across all products and pack sizes
Product reports show available sources and explicitly reveal gaps in information
Published methodology allowing inspection of scoring and evidence
Recorded prices with date and retailer tracking and contextual inflation data
Combines analytics, session replays, and A/B testing in one platform instead of stitching multiple tools together
No developer required to run experiments or make page changes
Privacy-friendly with no cookie consent banner needed
Measures revenue impact of every change to show return on traffic investment
WheyIndex
Splitsense