How to promote your launch: the SaaS Directory Info playbook
Nothing here costs anything unless you choose an extra. The steps are what SaaS Directory Info would do in your place.
Getting ready
Write the whole listing
Say plainly what the product does and who it is for, add the common questions with answers, and fill in your founder profile with a photo and a link.
Sort out the pictures
Show, do not tell: real screenshots of the product, a crisp logo and, if you have one, a short demo video.
Decide when to launch
Choose a week you can give some attention to. Replies and follow-ups on the first days make the difference.
Write your messages in advance
Tell your users, friends and colleagues when you launch, and write your launch posts in advance so the day itself is calm.
On the day itself
Use your mailing list
Tell your subscribers about the launch by email, and put the launch image and link in the email new users get when they sign up.
Find the right forums
Every community has its own rules on promotion: read them before you post. Show HN suits a product people can use straight away.
Reply to every comment
Set aside time to reply. People who ask questions are interested, so answer them properly and thank them.
Share it on social
Use your own accounts: a post on X, LinkedIn and Bluesky with the link, pinned to the top of your profile, and the link in your bio.
Play fair: ask people who genuinely use your product to take a look, never for votes from extra or borrowed accounts. One person, one vote, and votes can never be bought.
In the days after going live
Keep the story going
Share a second LinkedIn post during the week built around something new: feedback, a change or a number from your own analytics.
Edit as you learn
Treat the listing as a living page. Add answers to new questions and correct anything that confused people.
Use more launch directories
Look at other launch and startup directories that fit your category, and list there during or after the week.
Add the badge to your site
Place the badge somewhere visible, such as your footer. It links straight to your listing page.
Afterwards
Launch again after a big update
Each new version is a chance to launch again. Save your relaunch for an update people will notice.
Maintain your page
Keep the listing accurate over time. Fresh screenshots and current pricing help anyone who finds it later.
Track where people came from
Measure it yourself: add tracking tags to every link you share and check your analytics once the week ends.
Launch directories worth a look
To choose where else to list, Best Launch Directories sets out launch and startup directories side by side: Domain Rating, price and link type for each.
Ways we can help
Optional, and only if they suit you: the extras SaaS Directory Info sells, with what each one is and what it costs.
- Featured launch $19
A labelled Featured place on the homepage for 7 days, beginning with your launch week. Votes are not touched.
- Multi-site bundle $99
Write your listing once and we put it live on the other 49 launch and discovery sites for you, reworded for each site, and every edit you make later flows to all of them automatically.
- Done-for-you listing $149.99
49 other launch and discovery sites, set up by us, each with its own description of your product; you get one email listing every link.
- Front door $49
Your company name, logo, tagline and a link to your website in the Sponsored slot on the homepage for 7 days.
- Category page $19
7 days at the top of your category page, marked Sponsored.
- Weekly newsletter $29
The weekly newsletter's Sponsored place, for one issue.
- Billboard from $5
Money contributed decides the order, highest total on top. The Billboard says so, and it has nothing to do with votes.
- Product review $19
Commission a structured review of your product from your public pages and your listing. It shows on your listing, labelled as paid for by the maker, and is never a vote or rating.
- Editorial founder feature $29
Your founder story turned into an article from your own facts and edited by one of our editors. Nothing is made up.
Prices are in US dollars; VAT is added where it is due.
Questions
- How soon should I post about the launch?
- Launch day first, while you can answer questions, and again during the week with feedback or a change you made.
- Should I list my product in other launch directories?
- Pick a few launch directories that fit your product rather than all of them. Compare price, link type and what kind of products each one lists before you submit.
- What do I do once my launch is over?
- Keep improving the page, check your analytics, and launch again when there is something new to say.
- Is it all right to ask friends to vote?
- You may share it and ask for honest support. One person, one vote, no extra or borrowed accounts, and votes can never be bought.
We hope it helps. The SaaS Directory Info help centre answers the questions this page does not. Open the help centre