Score every ad against its landing page and monitor spending at risk from misalignment
Marketing measurement platform combining incrementality testing, attribution, and MMM
Stage
Startup
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Founded
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Based in
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US
Pricing model
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Freemium
Pricing
Free audit (one ad scored, no account or card required). 30-day paid pilot €1,500 (credited in full toward first invoices). Growth €590/month annual (€710/month month-to-month) up to €75k/mo ad spend. Scale €1,290/month annual (€1,550/month month-to-month) for €75k–€250k/mo spend. Portfolio €2,490/m
MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Key features
Score every ad against its landing page across four dimensions
Total spend at risk per landing page
24/7 campaign monitoring and drift detection
Auto-sync with Meta and Google Ads accounts via read-only OAuth
Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses
What makes it different
Spend at risk metric quantifies exact monthly cost of ad-to-page misalignment
AdAlign Brain: curated knowledge base of 86 linked articles grounding every score
Weights shift by platform and placement to reflect what drives conversions on each channel
Unlimited seats and ad accounts on all paid plans with flat-rate pricing
Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
Democratizes access to advanced attribution models previously available only to enterprise teams
AI MCP integration enables automation and insights without extra cost or additional tokens
iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
AdAlign
WorkMagic