What is incrementality testing?

Incrementality testing is a controlled experiment to measure the true impact a marketing campaign, channel, or other tactic like a promotion has on a key outcome, like sales or revenue.

Why are incrementality tests important?

Incrementality tests help marketers understand the true effectiveness of their marketing efforts and optimize their spend by identifying which channels and tactics are driving incremental results.

How do you conduct an incrementality test?

To conduct an incrementality test, you typically split your audience into a test and control group, expose the test group to the marketing activity, and compare the outcomes between the two groups.

How long should an incrementality test run for?

The ideal duration for an incrementality test depends on the metric being measured, but generally tests should run long enough to capture a meaningful number of conversions and account for seasonality. WorkMagic typically structures incrementality tests to run for 3-4 weeks.

What is Data Driven Attribution (DDA)?

Data-Driven Attribution (DDA) is an algorithm-based approach that assigns credit to various touchpoints in a customer's journey based on historical data, rather than relying on predefined rules or models like last-click attribution.

Fact sheet · Marketing analytics

WorkMagic

Marketing measurement platform combining incrementality testing, attribution, and MMM

0 votes. Log in to vote for WorkMagic in the file community vote²Follow the file. Log in to follow WorkMagic's file Not yet verified by the maker

WorkMagic helps ecommerce and retail brands measure true causal impact of their marketing investments across channels by combining incrementality testing

Overview

Screenshot of the WorkMagic homepage — What workmagic.io looks like

WorkMagic is a marketing measurement platform that helps ecommerce and retail brands understand the true causal impact of their marketing investments across channels. The platform combines incrementality testing, attribution, and marketing mix modeling to give brands a clear view of what's actually driving growth and where to invest next.

The company's mission is to democratize access to advanced attribution models and data-driven strategies, making these powerful tools available to marketing leaders across brands. WorkMagic offers multiple products including geo incrementality testing, incrementality-adjusted attribution, incrementality-calibrated MMM, data-driven MTA, data enhancement, and iCAPI (an incremental conversion API).

WorkMagic also provides a Model Context Protocol (MCP) that enables AI assistants like Claude and ChatGPT to access WorkMagic data, automate ad operations tasks, and uncover actionable insights without extra cost or tokens. The MCP allows teams to answer questions about reporting, build custom dashboards from prompts, and run analyses to gain specific insights about optimization and budget allocation.

Feature facts

Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses

Pricing

Pricing model: Freemium

MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu

Follow the file. Log in to follow WorkMagic's file

Follow WorkMagic: their milestones, new launches and awards come to you by email, once a day by default.

WorkMagic specifications

Specifications of WorkMagic
Section	Marketing analytics
Origin	United States
Website	workmagic.io
Votes²	0

WorkMagic metrics

Fact file for workmagic.io: Ahrefs Domain Rating and Majestic link facts, each with the change since the last fact check.
Metric	Value
Domain Rating	64 no change since last check
Trust Flow	13 no change since last check
Citation Flow	31 no change since last check
Referring domains	240 no change since last check
External backlinks	1,936 no change since last check

Fact: Ahrefs Domain Rating checked 12 Nov 2026, fact changed 5 Nov 2026. Fact: top topic Arts/Movies (13). Fact: Majestic checked 5 Nov 2026, fact changed 5 Nov 2026. Link facts from Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.

WorkMagic domain fact sheet

Open the fact sheet

Read from the public RDAP record on 12 Nov 2026, 09:24 UTC.
Domain age	3 years
Registered	17 Mar 2023
Expires	17 Mar 2027
Registrar	GoDaddy.com, LLC
DNSSEC	Not signed

Every domain fact for workmagic.io

WorkMagic launch receipt sheet

What we have measured for WorkMagic since it went live on SaaS Directory Info on 5 November 2026.

64 Domain Rating (Ahrefs) no change since launch
at launch: 64 (5 Nov 2026); latest: 11 Nov 2026
13 Trust Flow (Majestic)
first measured 5 Nov 2026
240 Referring domains (Majestic)
first measured 5 Nov 2026

Day 6 since launch. Next receipt: day 30, 5 Dec 2026. The figures report a change; they do not say what caused it, and many things can. No figure here is a guess.

Biggest gains on SaaS Directory Info

Got a launch coming up?

Step-by-step tips for before, during and after your launch, free to read on SaaS Directory Info.

Prepare
Launch day
Launch week
Next steps

Read the launch playbook

Compare and explore

Frequently looked up

Q1What is incrementality testing?: Incrementality testing is a controlled experiment to measure the true impact a marketing campaign, channel, or other tactic like a promotion has on a key outcome, like sales or revenue.
Q2Why are incrementality tests important?: Incrementality tests help marketers understand the true effectiveness of their marketing efforts and optimize their spend by identifying which channels and tactics are driving incremental results.
Q3How do you conduct an incrementality test?: To conduct an incrementality test, you typically split your audience into a test and control group, expose the test group to the marketing activity, and compare the outcomes between the two groups.
Q4How long should an incrementality test run for?: The ideal duration for an incrementality test depends on the metric being measured, but generally tests should run long enough to capture a meaningful number of conversions and account for seasonality. WorkMagic typically structures incrementality tests to run for 3-4 weeks.
Q5What is Data Driven Attribution (DDA)?: Data-Driven Attribution (DDA) is an algorithm-based approach that assigns credit to various touchpoints in a customer's journey based on historical data, rather than relying on predefined rules or models like last-click attribution.

Leave a review for WorkMagic

Review count for WorkMagic: none yet. Add the first.

Fact: reviews are free and cannot be bought. All reviews, in brief

Reviews and facts · Fact updates · Share these facts · Your SaaS? Claim this fact file · Report a wrong fact

Product	Origin	DR¹	Votes²
ScaleTrailMarketing attribution for online shops showing exactly which channel drives revenue	Switzerland	30	0 votes. Log in to vote for ScaleTrail in the file
ViewthroughFind the TikTok posts that bring installs and revenue	Germany	0	0 votes. Log in to vote for Viewthrough in the file
ReportlyAI-powered client reporting platform that turns live marketing data into branded reports	not stated	0	0 votes. Log in to vote for Reportly in the file
CometlyMarketing attribution software for B2B SaaS that ties ad spend to closed-won revenue	United States	72	0 votes. Log in to vote for Cometly in the file