The ad creative swipe file of winning ads without guesswork
Marketing measurement platform combining incrementality testing, attribution, and MMM
Stage
Not given
Not given
Founded
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Based in
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US
Pricing model
Freemium
Freemium
Pricing
Free to browse with limited access (12 newest ads per list). Free account unlocks the full library with no credit card required.
MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Key features
Browse ads by niche (industry)
Browse ads by format (UGC, before/after, testimonial, etc.)
Browse ads by brand
Search across all ads
Save ads to favorites with free account
JSON API for developers
MCP server for AI assistants
Content accessible as markdown for software
Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses
What makes it different
22,543+ winning ads from major platforms in one searchable library
Organized by brand, niche and format for easy research
Completely free to browse and use with optional account
API and MCP access for developers and AI assistants
Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
Democratizes access to advanced attribution models previously available only to enterprise teams
AI MCP integration enables automation and insights without extra cost or additional tokens
iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
AdSwipeFile
WorkMagic