Ballast vs Incumbently

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Ballast compared with Incumbently
Detail	Ballast	Incumbently
What it does	Cold email software priced by emails sent, with unlimited mailboxes and seats on every plan	AI agents track 75+ buying signals to find companies switching software and their decision makers
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	Not given
Pricing model	Paid	Not given
Pricing	Starter: $19/month for 20,000 emails. Growth: $39/month for 125,000 emails. Pro: $79/month for 300,000 emails. Scale: $149/month for 750,000 emails. Agency: $349/month for 2,000,000 emails. Yearly billing costs ten months for twelve. All plans include unlimited mailboxes, seats, warmup, Unibox, API	Free plan: $0 (1 tracked tool, monthly reports); Pro: $149/month or $1,490/year (3 tracked tools, live signals, API); Max: $249/month or $2,490/year (10 tracked tools, unlimited alerts); Extra tracked tools: $49/month each. Work emails: 1 credit each when found.
Key features	Unlimited mailboxes on every plan Email warmup outside monthly quota A/B test email sequences with up to 5 variants per step Unified inbox for all mailbox replies Static mail-only IP network for deliverability Automatic bounce rate monitoring and campaign pause Inbox placement tests to check spam folder Free domain checker tool	Monitor 75+ signals across 1,500+ software tools Identify companies adopting, dropping or switching software Access decision makers and verified work emails at every company Real-time alerts via email, webhook or Slack MCP integration with Claude, ChatGPT and Cursor API access with monthly credits Search, filter and export company lists Historical data showing when changes occurred Signal attribution with source and timing Integration with HubSpot, Salesforce and custom integrations
What makes it different	Priced by emails sent, not by mailboxes, seats or add-ons Automatic pacing and ESP matching to protect deliverability Import tool with full row explanation for skipped leads	Uses 75+ signals including hiring, DNS and certificates to detect tool usage before it appears on websites Timing-focused: detects when companies are about to switch, not just who uses tools Integrates natively into Claude, ChatGPT and Cursor without leaving your workflow Uses only public data sources, never requires login or data scraping Dogfooded internally: every feature tested on the founder's own sales pipeline first
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	18 +3 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	5	0
Citation Flow (Majestic)	23	0
Referring domains (Majestic)	16	0

4 details filled in for both companies.

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