Marketing measurement platform combining incrementality testing, attribution, and MMM
Stage
Startup
Not given
Founded
2025
Not given
Based in
GE
US
Pricing model
Not given
Freemium
Pricing
Not given
MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Key features
365-day multi-touch attribution memory
Automated tagless autocapture
50+ turnkey integrations
In-house revenue algorithms
Deterministic marketing algorithms
Platform friction leak detector
Creative decay and copy fatigue monitoring
Ghost traffic and bot detector
Multi-platform social publishing
Server-side Conversions API integration
Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses
What makes it different
Survives browser privacy restrictions with 365-day first-party cookie memory past Safari's 7-day wipe
All features included in base plan with no gating behind enterprise tiers
15-minute white-glove setup with engineering team configuration
Deterministic algorithms that quantify revenue per click and detect silent loss from platform friction
Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
Democratizes access to advanced attribution models previously available only to enterprise teams
AI MCP integration enables automation and insights without extra cost or additional tokens
iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
Bliz
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