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Census Mastery vs ToolsPad

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Census Mastery compared with ToolsPad
DetailCensus Mastery logo Census MasteryToolsPad logo ToolsPad
What it doesSenior living reputation management software for assisted living, memory care and nursing homes Run your business from one connected workspace
StageNot given Not given
FoundedNot given Not given
Based inUS Not given
Pricing modelPaid Freemium
PricingCensus Watch: $79/month; Full Census: $147/month; Waitlist: $297/month (includes 7 locations, additional locations $35/month each). All plans include Google Search and Google Analytics. Monthly billing, no contracts, 30-day money-back guarantee. Launch coupon CENSUSMASTERY30 offers 30% off any plan. Free plan permanently available with 250 MB storage and 250 pooled form and survey responses per month. Premium at $19/month or $190/year includes 10 GB storage, 10 custom domains, 10,000 pooled responses/month, advanced analytics, webhooks and approvals. Business plan at $49/month or $490/year incl
Key features
  • Reputation audit and score out of 100 based on seven measures
  • Head-to-head competitor analysis with up to five competitors
  • Directory coverage audit across 150+ sources
  • Review inbox consolidating Google, Yelp, Caring.com, A Place for Mom and more
  • HIPAA-compliant AI review replies written in your voice
  • AI search visibility tracking across six AI engines
  • Google Business Profile integration with calls, views and directions
  • Local rank map showing 121 points across 10 miles for up to 10 search terms
  • Monthly three-play battle plan tied to specific gaps in your score
  • Lead pipeline CRM with follow-up list, texting and website form tracking
  • CRM with contacts, companies and customer timeline
  • Sales pipeline management with board and list views
  • Appointment scheduling with calendar integration
  • Time tracking with billable hours and budgets
  • Invoice and quote creation
  • Dashboards with customizable widgets
  • Whiteboards for visual planning and flowcharts
  • Lead forms and surveys for customer collection
  • Multiple workspaces with separate teams and records
What makes it different
  • Built exclusively for senior living, not adapted from roofing or dental software
  • Tracks AI engine visibility because 45% of people now ask AI which senior living to choose
  • 30 days of Premium included with no card required
  • All 21 apps included in every paid plan with no add-ons
  • Data never automatically deleted when downgrading
  • Flat per-workspace pricing with no per-seat charges
Community votes00
DR (Domain Rating by Ahrefs)3 −2 (down) since last check7 +1 (up) since last check
Trust Flow (Majestic)33
Citation Flow (Majestic)1413
Referring domains (Majestic)26

5 details filled in for both companies.

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