What is senior living reputation management?

It is everything a family sees about your community before they call: your Google rating and reviews, your listings on A Place for Mom, Caring.com, Seniorly and other senior living directories, what appears on page one of Google for your name, and what AI engines say about you. Managing it means being listed everywhere, keeping reviews fresh and answered, closing gaps against competitors families compare you to, and knowing about a problem the day it appears. Census Mastery does all of that from one login.

Will this work for a six-bed home?

Yes. Census Mastery is built for 6 to 20 bed communities. The competitor audit, the directory check and the map grid work the same for a six-bed home as for a 120-bed campus, and the gaps are usually easier to close.

What happens if I don't get a move-in?

You get Census Mastery free for life and 6 months of marketing valued at US$12,000, free. Full Census and Waitlist plans come with this guarantee.

Does it work for nursing homes, independent living and home care?

Yes. Census Mastery works for assisted living, memory care, skilled nursing, independent living, residential care homes and in-home care agencies. The directory list and the AI prompts adjust to the care type.

Is this reputation software or senior living census management software?

Both, on purpose. Senior living reputation management is the work: being listed everywhere, keeping reviews fresh and answered, closing the gaps against the competitors families compare you with, knowing what Google and the AI engines say about you. Census is the result. Census Mastery is built so every one of those jobs, plus your Google Search and Analytics numbers and the lead pipeline, points at one number: how many beds are full. That is what makes it senior living census software rather than another review tool.

Fact sheet · CRM

Census Mastery

Senior living reputation management software for assisted living, memory care and nursing homes

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Census Mastery scores your senior living community's reputation out of 100, compares it to competitors, tracks what AI engines say about you, and identifies the

Overview

Screenshot of the Census Mastery homepage — What censusmastery.com looks like

Census Mastery is senior living reputation management software built exclusively for assisted living, memory care, nursing homes and other senior living facilities. It scores your community's reputation out of 100 based on seven measures across over 1,000 data points: Google rating, review count versus competitors, age of newest review, directory coverage, ratings on directories and review sites, owner reply rate, and page one presence for your name. The tool monitors 150+ senior directories and six AI engines, compares you head-to-head with up to five competitors, tracks every review in one inbox with HIPAA-compliant AI replies, and connects to Google Business Profile, Search Console and Google Analytics. It delivers three plays each month tied to specific gaps, along with a shareable report emailed after each monthly audit. Every data point links to its source; the tool says "could not verify" rather than guessing. Built for communities of 6 to 20 beds by Ronald Osborne, founder of Senior Living Mastery marketing agency, with a 30-day money-back guarantee and no contracts.

Feature facts

Reputation audit and score out of 100 based on seven measures
Head-to-head competitor analysis with up to five competitors
Directory coverage audit across 150+ sources
Review inbox consolidating Google, Yelp, Caring.com, A Place for Mom and more
HIPAA-compliant AI review replies written in your voice
AI search visibility tracking across six AI engines
Google Business Profile integration with calls, views and directions
Local rank map showing 121 points across 10 miles for up to 10 search terms
Monthly three-play battle plan tied to specific gaps in your score
Lead pipeline CRM with follow-up list, texting and website form tracking

Pricing

Pricing model: Paid

Census Watch: $79/month; Full Census: $147/month; Waitlist: $297/month (includes 7 locations, additional locations $35/month each). All plans include Google Search and Google Analytics. Monthly billing, no contracts, 30-day money-back guarantee. Launch coupon CENSUSMASTERY30 offers 30% off any plan.

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Census Mastery specifications

Specifications of Census Mastery
Section	CRM
Origin	Fort Lauderdale, United States
Website	censusmastery.com
Votes²	0

Census Mastery metrics

Fact file for censusmastery.com: Ahrefs Domain Rating and Majestic link facts, each with the change since the last fact check.
Metric	Value
Domain Rating	3 −2 (down) since last check
Trust Flow	3 no change since last check
Citation Flow	14 no change since last check
Referring domains	2 no change since last check
External backlinks	2 no change since last check

Fact: Ahrefs Domain Rating checked 12 Nov 2026, fact changed 11 Nov 2026. Fact: top topic Computers/Programming/Internet (3). Fact: Majestic checked 25 Oct 2026, fact changed 25 Oct 2026. Link facts from Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.

Census Mastery domain fact sheet

Open the fact sheet

Read from the public RDAP record on 12 Nov 2026, 15:21 UTC.
Domain age	1 month
Registered	22 Sep 2026
Expires	22 Sep 2027
Registrar	Porkbun LLC
DNSSEC	Not signed

Every domain fact for censusmastery.com

Census Mastery launch receipt sheet

What we have measured for Census Mastery since it went live on SaaS Directory Info on 25 October 2026.

3 Domain Rating (Ahrefs) −1 (down) since launch
at launch: 4 (25 Oct 2026); latest: 11 Nov 2026
3 Trust Flow (Majestic)
first measured 25 Oct 2026
2 Referring domains (Majestic)
first measured 25 Oct 2026

Day 17 since launch. Next receipt: day 30, 24 Nov 2026. The figures report a change; they do not say what caused it, and many things can. No figure here is a guess.

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Frequently looked up

Q1What is senior living reputation management?: It is everything a family sees about your community before they call: your Google rating and reviews, your listings on A Place for Mom, Caring.com, Seniorly and other senior living directories, what appears on page one of Google for your name, and what AI engines say about you. Managing it means being listed everywhere, keeping reviews fresh and answered, closing gaps against competitors families compare you to, and knowing about a problem the day it appears. Census Mastery does all of that from one login.
Q2Will this work for a six-bed home?: Yes. Census Mastery is built for 6 to 20 bed communities. The competitor audit, the directory check and the map grid work the same for a six-bed home as for a 120-bed campus, and the gaps are usually easier to close.
Q3What happens if I don't get a move-in?: You get Census Mastery free for life and 6 months of marketing valued at US$12,000, free. Full Census and Waitlist plans come with this guarantee.
Q4Does it work for nursing homes, independent living and home care?: Yes. Census Mastery works for assisted living, memory care, skilled nursing, independent living, residential care homes and in-home care agencies. The directory list and the AI prompts adjust to the care type.
Q5Is this reputation software or senior living census management software?: Both, on purpose. Senior living reputation management is the work: being listed everywhere, keeping reviews fresh and answered, closing the gaps against the competitors families compare you with, knowing what Google and the AI engines say about you. Census is the result. Census Mastery is built so every one of those jobs, plus your Google Search and Analytics numbers and the lead pipeline, points at one number: how many beds are full. That is what makes it senior living census software rather than another review tool.

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