Marketing attribution software for B2B SaaS that ties ad spend to closed-won revenue
Marketing measurement platform combining incrementality testing, attribution, and MMM
Stage
Established
Not given
Founded
2021
Not given
Based in
US
US
Pricing model
Contact for pricing
Freemium
Pricing
Core plan available with usage-based pricing based on monthly pageviews; Enterprise plan with custom pricing. Pay annually and save 20%. Professional onboarding included with dedicated specialist.
MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Key features
Multi-touch attribution
Cookieless cross-device tracking
CRM and warehouse sync
MCP server for AI agents
Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses
What makes it different
Native Stripe integration capturing trials, new customers, recurring revenue, and LTV
Conversion API match quality up to 9.3 out of 10 on Meta
Server-side data syncing that survives ad blockers and OAuth flows
Tied to Stripe revenue not just leads
AI agent access to attribution data via MCP protocol
Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
Democratizes access to advanced attribution models previously available only to enterprise teams
AI MCP integration enables automation and insights without extra cost or additional tokens
iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
Cometly
WorkMagic