| What it does | Daily briefing that reads your marketing platforms and explains why your numbers moved in plain English
| See what actually drove the sales
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| Stage | Not given
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| Founded | Not given
| 2023
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| Based in | Not given
| NL
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| Pricing model | Free trial
| Paid
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| Pricing | Starter $19/month (2 connected sources, 10 briefings per month), Pro $59/month (unlimited datasets and briefings), Business $149/month (custom metrics, whitelabel reports, API access). 14-day free trial of Pro plan with no credit card required.
| €99 one-time for a single causal read on your GA4 export (refundable within 30 days), or €299 per month for Pro (continuous attribution, automated GA4 ingestion, AI chatbot, budget alerts, unlimited seats, cancel anytime). Enterprise available as a 90-day pilot on custom terms.
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| Key features | - One-click connections to Shopify, Mailchimp, HubSpot, Klaviyo, Stripe, and WooCommerce with automatic daily syncing
- Cross-platform causal chain analysis to identify root causes of changes
- Seasonal baseline detection to distinguish real problems from normal variation
- 7-day revenue and metric projections with likely ranges
- Blended ROAS calculator across multiple ad platforms with per-platform spend share
- Budget what-if simulator for spend allocation scenarios
- CSV, Excel, and JSON file upload support for any platform
- Messy data audit flagging duplicates, broken rows, and outliers as health warnings
- Weekly Pulse scheduled briefing with automatic week-over-week comparison
- Custom metrics and aggregation rules for Business plan users
| - Causal inference model separates what each channel caused from what it only touched
- Data-health score from 0 to 100 on every channel
- Direct attribution split back to original source channels
- Results in 1-2 minutes from CSV upload
- No pixel, SDK, or code installation required
- EU data residency and first-party data only
- Last-click comparison next to causal attribution
- Paths to purchase and receipts for all numbers
- Automated GA4 ingestion with Pro plan
- AI chatbot for ad-hoc questions over attribution data
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| What makes it different | - Plain-English briefing explaining why changes happened, not just that they happened
- Rules-first engine with verified numbers, never AI-generated estimates or invented figures
- Cross-checks data across all your platforms to trace root causes and catch inconsistencies
- One 60-second daily briefing replaces checking multiple dashboards
| - Only causal attribution tool that doesn't have an ad platform's budget to protect
- No onboarding, pixel, or developer needed - works directly on GA4 exports
- Unlimited team seats included at no extra cost
- Real results from named beta brands with revenue lifts of 30-60%
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 16 ● no change since last check | 35 ● no change since last check |
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| Trust Flow (Majestic) | 6 | 8 |
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| Citation Flow (Majestic) | 26 | 20 |
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| Referring domains (Majestic) | 16 | 124 |
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DawnPulse
Causality Engine