Causality Engine

Frequently looked up

Q1What is marketing debt?

Marketing debt is the compounding cost of budget decisions made on wrong attribution. Each quarter you allocate spend on correlated numbers instead of causal evidence, the misallocation carries into the next plan and grows. Like technical debt, but on the marketing P&L. A causal read on your GA4 export quantifies it per channel.

Q2What is attribution debt?

Attribution debt is the gap between what your ad platforms claim drove revenue and what actually caused it, carried quarter after quarter into the budget. It is how marketing debt accrues: allocate on claimed conversions long enough and the plan itself becomes the liability.

Q3Is Causality Engine only for ads?

No. Ads are one part of it. Instagram posts, people who find you on Google, emails—they all push someone toward buying and go into the same model. The tool looks at the whole thing and shows how the parts fit together.

Q4What makes Causality Engine different from what Meta and Google already tell me?

Meta, Google, and TikTok each claim they drove the sale and take credit for the same purchase. Causality Engine doesn't have an ad budget to protect, so it tells you the truth by running a proprietary causal-inference model that separates what each channel actually caused from what it only touched.

Q5Wait, what even is attribution?

Attribution is how you figure out which bits of your marketing actually led to a sale. The ads, yes, but also the emails, the Instagram posts, the people who found you on Google. Most tools just credit whatever someone clicked last, even if five other things got them there first. It's like giving all the credit to the waiter and ignoring the chef. Causal attribution, explained: https://www.causalityengine.ai/causal-attribution