Daily briefing that reads your marketing platforms and explains why your numbers moved in plain English
Marketing attribution for online shops showing exactly which channel drives revenue
Stage
Not given
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Founded
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Based in
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CH
Pricing model
Free trial
Not given
Pricing
Starter $19/month (2 connected sources, 10 briefings per month), Pro $59/month (unlimited datasets and briefings), Business $149/month (custom metrics, whitelabel reports, API access). 14-day free trial of Pro plan with no credit card required.
Starter: CHF 199 per month for 1 shop with attribution and basic features. Growth: CHF 499 per month with additional features including server-side conversion reporting and cohort analysis. Scale: custom pricing for multiple shops and teams.
Key features
One-click connections to Shopify, Mailchimp, HubSpot, Klaviyo, Stripe, and WooCommerce with automatic daily syncing
Cross-platform causal chain analysis to identify root causes of changes
Seasonal baseline detection to distinguish real problems from normal variation
7-day revenue and metric projections with likely ranges
Blended ROAS calculator across multiple ad platforms with per-platform spend share
Budget what-if simulator for spend allocation scenarios
CSV, Excel, and JSON file upload support for any platform
Messy data audit flagging duplicates, broken rows, and outliers as health warnings
Weekly Pulse scheduled briefing with automatic week-over-week comparison
Custom metrics and aggregation rules for Business plan users
Attribution modeling with TrailIQ™ and four other models
Customer journey and funnel analysis
Server-side conversion reporting to Google Ads, Meta, TikTok, ChatGPT Ads and GA4
Return tracking and reporting
Cohort analysis and customer value tracking
Weekly and monthly email reports
Profit mode (POAS) instead of revenue (ROAS)
Landing page and purchase survey tracking
Multi-shop account management
First-party data collection on your own domain
What makes it different
Plain-English briefing explaining why changes happened, not just that they happened
Rules-first engine with verified numbers, never AI-generated estimates or invented figures
Cross-checks data across all your platforms to trace root causes and catch inconsistencies
One 60-second daily briefing replaces checking multiple dashboards
Pricing in Swiss francs without currency fluctuations
Direct support from the team that builds ScaleTrail
DawnPulse
ScaleTrail