Fact sheet · Marketing analytics
ScaleTrail
Marketing attribution for online shops showing exactly which channel drives revenue
ScaleTrail measures which marketing channel brings revenue to your Shopify or WooCommerce shop, showing exact attribution down to the Swiss franc.
Overview
ScaleTrail is a marketing attribution dashboard for online shops running on Shopify or WooCommerce. It measures directly in your shop which marketing channel brings each order, solving the problem where Google Ads, Meta and other platforms each claim credit for the same sale. ScaleTrail shows the actual contribution of each channel in Swiss francs.
The platform connects to Google Ads, Meta, TikTok, ChatGPT Ads and email marketing tools. It offers multiple attribution models including TrailIQ™, their proprietary model built for e-commerce, plus Last Click, First Click, Linear and U-Shape options. Users can view customer journeys, funnels, and cohorts to understand buying patterns.
With higher-tier plans, ScaleTrail sends conversion data back to advertising platforms so they learn from real orders. It also tracks returns and reports them back. Weekly and monthly reports arrive automatically by email.
Built and supported by Team Heinzel based in Switzerland, ScaleTrail operates under Swiss law with data stored only in Europe.
Feature facts
- Attribution modeling with TrailIQ™ and four other models
- Customer journey and funnel analysis
- Server-side conversion reporting to Google Ads, Meta, TikTok, ChatGPT Ads and GA4
- Return tracking and reporting
- Cohort analysis and customer value tracking
- Weekly and monthly email reports
- Profit mode (POAS) instead of revenue (ROAS)
- Landing page and purchase survey tracking
- Multi-shop account management
- First-party data collection on your own domain
Pricing
Starter: CHF 199 per month for 1 shop with attribution and basic features. Growth: CHF 499 per month with additional features including server-side conversion reporting and cohort analysis. Scale: custom pricing for multiple shops and teams.
Follow ScaleTrail: their milestones, new launches and awards come to you by email, once a day by default.
ScaleTrail specifications
| Section | Marketing analytics |
|---|---|
| Origin | Rotkreuz, Switzerland |
| Website | scaletrail.io |
| Votes2 | 0 |
ScaleTrail metrics
| Metric | Value |
|---|---|
| Domain Rating | 30 no change since last check |
| Trust Flow | 0 no change since last check |
| Citation Flow | 14 no change since last check |
| Referring domains | 2 no change since last check |
| External backlinks | 3 no change since last check |
Fact: Ahrefs Domain Rating checked 12 Nov 2026, fact changed 10 Nov 2026. Fact: Majestic checked 10 Nov 2026, fact changed 10 Nov 2026. Link facts from Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
ScaleTrail domain fact sheet
Open the fact sheet
| Domain age | 7 months |
|---|---|
| Registered | |
| Expires | |
| Registrar | Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA |
| DNSSEC | Not signed |
ScaleTrail launch receipt sheet
What we have measured for ScaleTrail since it went live on SaaS Directory Info on 10 November 2026.
- 30 Domain Rating (Ahrefs) no change since launch
at launch: 30 (10 Nov 2026); latest: 11 Nov 2026 - 0 Trust Flow (Majestic)
first measured 10 Nov 2026 - 2 Referring domains (Majestic)
first measured 10 Nov 2026
Day 1 since launch. Next receipt: day 30, 10 Dec 2026. The figures report a change; they do not say what caused it, and many things can. No figure here is a guess.
Got a launch coming up?
Step-by-step tips for before, during and after your launch, free to read on SaaS Directory Info.
- Prepare
- Launch day
- Launch week
- Next steps
Compare and explore
Frequently looked up
- Q1What is ScaleTrail?
- ScaleTrail is a dashboard for marketing attribution that measures in your shop which channel brought each order, and reports orders and returns back to Google Ads, Meta, TikTok, ChatGPT Ads and GA4.
- Q2Which shop platforms does ScaleTrail support?
- ScaleTrail supports Shopify and WooCommerce equally. For other systems, you can contact the team to see what is possible.
- Q3Do I need a developer to set up ScaleTrail?
- No. ScaleTrail is set up by the team: the plugin for WooCommerce or the app for Shopify, plus the connection to Google Ads and Meta. You only need to provide access credentials.
- Q4What is TrailIQ™?
- TrailIQ™ is ScaleTrail's own attribution model built for e-commerce. You can alternatively choose Last Click, First Click, Linear or U-Shape for your shop.
- Q5What happens to my data?
- Your data belongs to you and stays only in Europe. ScaleTrail does not sell it. It goes to third parties only if you set it up that way: to the advertising platforms you connect yourself. ScaleTrail is GDPR and Swiss data protection compliant.
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ScaleTrail has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
See also
| Product | Origin | DR1 | Votes2 |
|---|---|---|---|
 WorkMagicMarketing measurement platform combining incrementality testing, attribution, and MMM | United States | 64 | 0 votes. Log in to vote for WorkMagic in the file |
 ViewthroughFind the TikTok posts that bring installs and revenue | Germany | 0 | 0 votes. Log in to vote for Viewthrough in the file |
 ReportlyAI-powered client reporting platform that turns live marketing data into branded reports | not stated | 0 | 0 votes. Log in to vote for Reportly in the file |
 CometlyMarketing attribution software for B2B SaaS that ties ad spend to closed-won revenue | United States | 72 | 0 votes. Log in to vote for Cometly in the file |