| What it does | Daily briefing that reads your marketing platforms and explains why your numbers moved in plain English
| Marketing measurement platform combining incrementality testing, attribution, and MMM
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| Stage | Not given
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| Founded | Not given
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| Based in | Not given
| US
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| Pricing model | Free trial
| Freemium
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| Pricing | Starter $19/month (2 connected sources, 10 briefings per month), Pro $59/month (unlimited datasets and briefings), Business $149/month (custom metrics, whitelabel reports, API access). 14-day free trial of Pro plan with no credit card required.
| MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
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| Key features | - One-click connections to Shopify, Mailchimp, HubSpot, Klaviyo, Stripe, and WooCommerce with automatic daily syncing
- Cross-platform causal chain analysis to identify root causes of changes
- Seasonal baseline detection to distinguish real problems from normal variation
- 7-day revenue and metric projections with likely ranges
- Blended ROAS calculator across multiple ad platforms with per-platform spend share
- Budget what-if simulator for spend allocation scenarios
- CSV, Excel, and JSON file upload support for any platform
- Messy data audit flagging duplicates, broken rows, and outliers as health warnings
- Weekly Pulse scheduled briefing with automatic week-over-week comparison
- Custom metrics and aggregation rules for Business plan users
| - Geo incrementality testing to measure marketing impact across geographic markets
- Incrementality-adjusted attribution to calibrate credit assignment across channels
- Incrementality-calibrated MMM for marketing mix modeling grounded in causality
- Data-driven multi-touch attribution model
- iCAPI to send incremental conversion signals to ad platforms
- AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
- Cross-channel deduplication to eliminate inflated ROAS reporting
- Saturation curves to understand diminishing returns on ad spend
- Integration with major ad platforms, marketplaces, and data warehouses
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| What makes it different | - Plain-English briefing explaining why changes happened, not just that they happened
- Rules-first engine with verified numbers, never AI-generated estimates or invented figures
- Cross-checks data across all your platforms to trace root causes and catch inconsistencies
- One 60-second daily briefing replaces checking multiple dashboards
| - Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
- Democratizes access to advanced attribution models previously available only to enterprise teams
- AI MCP integration enables automation and insights without extra cost or additional tokens
- iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
- Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 16 ● no change since last check | 64 ● no change since last check |
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| Trust Flow (Majestic) | 6 | 13 |
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| Citation Flow (Majestic) | 26 | 31 |
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| Referring domains (Majestic) | 16 | 240 |
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DawnPulse
WorkMagic