| What it does | Real-time demand intelligence for retail e-commerce
| Marketing measurement platform combining incrementality testing, attribution, and MMM
|
|---|
| Stage | Not given
| Not given
|
|---|
| Founded | 2022
| Not given
|
|---|
| Based in | GB
| US
|
|---|
| Pricing model | Contact for pricing
| Freemium
|
|---|
| Pricing | Three tiers (Demand, Demand Plus, Demand Enterprise), custom-quoted based on catalogue size and demand patterns. All tiers include a contractual 8× minimum return on licence fee. Onboarding takes 2 to 6 weeks with a 14-day data mode period before pricing is finalized.
| MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
|
|---|
| Key features | - Real-time social proof messaging across 8 storefront surfaces (PDP, PLP, cart, search, recommendations, email, native app, custom)
- 11 signal families for per-product demand modeling
- 17 message types for conveying demand signals
- Real-time shopper cohorts and segments
- Signal AI for plain-language queries on live demand data
- Two-group session-level attribution for ROI measurement
- Integration with CEPs (Klaviyo, Braze, Iterable, Attentive, Mailchimp, HubSpot)
- Ad platform integrations (Meta, Google, TikTok, Pinterest)
- Warehouse sync to Snowflake, BigQuery, Redshift, Databricks
- REST and GraphQL API access for Enterprise tier
| - Geo incrementality testing to measure marketing impact across geographic markets
- Incrementality-adjusted attribution to calibrate credit assignment across channels
- Incrementality-calibrated MMM for marketing mix modeling grounded in causality
- Data-driven multi-touch attribution model
- iCAPI to send incremental conversion signals to ad platforms
- AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
- Cross-channel deduplication to eliminate inflated ROAS reporting
- Saturation curves to understand diminishing returns on ad spend
- Integration with major ad platforms, marketplaces, and data warehouses
|
|---|
| What makes it different | - Contractual 8× minimum return on licence fee guarantee, measured continuously and adjustable if performance dips
- Live demand intelligence computed per-product with signals captured and rendered in under 200ms
- Sized onboarding with 14-day data mode to calibrate pricing before any messages render to shoppers
- Routes the same demand signals into the entire marketing stack—storefront, CRM, ad platforms, CDP, and warehouse
| - Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
- Democratizes access to advanced attribution models previously available only to enterprise teams
- AI MCP integration enables automation and insights without extra cost or additional tokens
- iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
- Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
|
|---|
| Community votes | 0 | 0 |
|---|
| DR (Domain Rating by Ahrefs) | 25 ▼ −1 (down) since last check | 64 ● no change since last check |
|---|
| Trust Flow (Majestic) | 34 | 13 |
|---|
| Citation Flow (Majestic) | 27 | 31 |
|---|
| Referring domains (Majestic) | 166 | 240 |
|---|
Flockr
WorkMagic