Formo vs Cardina

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Formo compared with Cardina
Detail	Formo	Cardina
What it does	Never build it twice.	Visually guide customers over phone or live chat with cobrowsing
Stage	Not given	Not given
Founded	Not given	Not given
Based in	GB	Not given
Pricing model	Paid	Not given
Pricing	Free: £0 (1 site, 100 conversations/month). Standard: £149 one-time (1 site, 2,000 conversations/month). Plus: £299 one-time (3 sites, 10,000 conversations/month). AI usage costs £5–40/month paid directly to your provider.	Free plan with 14-day trial (no credit card required); Pro plan at $69 per seat/month billed monthly or annually; Enterprise plan with custom pricing (minimum 6 months with 20 seats). Add-on: Replay sessions for $89 per additional 10,000 sessions/month.
Key features	Optional Shopify order connector for real data lookups Dry Run mode to test before going live Dashboard for customizing appearance and policies Full activity log of conversations and escalations Escalation with transcripts for uncertain queries	Draw on customer screen in real time Request control to scroll, click and type on customer's screen Share agent screen with customer Session recording and replay Automatic sensitive data masking Granular permission controls and audit logging No download or setup required Works across all devices and web technologies Integrations with support and CRM tools Revocable viewing permissions
What makes it different	One-time purchase pricing instead of subscription, with no Formo usage fees No coding required and no separate automation platform needed	Resolves customer issues 41% faster without screenshots or descriptions Increases first-contact resolutions by 47% One-click activation with no downloads Security built from the ground up with SOC 2, GDPR, CCPA, HIPAA compliance Granular control over agent data access
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	2 no change since last check	39 −1 (down) since last check
Trust Flow (Majestic)	4	4
Citation Flow (Majestic)	15	26
Referring domains (Majestic)	6	59

4 details filled in for both companies.

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