Fact sheet · Customer Support & Success
Formo
Never build it twice.
Overview

An AI customer support chatbot for online stores that installs with one script tag and uses your own AI key to answer order, shipping, and policy questions.
Feature facts
- Optional Shopify order connector for real data lookups
- Dry Run mode to test before going live
- Dashboard for customizing appearance and policies
- Full activity log of conversations and escalations
- Escalation with transcripts for uncertain queries
Pricing
Pricing model: Paid
Free: £0 (1 site, 100 conversations/month). Standard: £149 one-time (1 site, 2,000 conversations/month). Plus: £299 one-time (3 sites, 10,000 conversations/month). AI usage costs £5–40/month paid directly to your provider.
Follow Formo: their milestones, new launches and awards come to you by email, once a day by default.
Formo specifications
| Section | Customer Support & Success |
|---|---|
| Origin | United Kingdom |
| Website | formoautomations.com |
| Votes2 | 0 |
Formo metrics
| Metric | Value |
|---|---|
| Domain Rating | 2 no change since last check |
| Trust Flow | 4 no change since last check |
| Citation Flow | 15 no change since last check |
| Referring domains | 6 no change since last check |
| External backlinks | 15 no change since last check |
Fact: Ahrefs Domain Rating checked 12 Nov 2026, fact changed 25 Oct 2026. Fact: top topic Recreation (4). Fact: Majestic checked 25 Oct 2026, fact changed 25 Oct 2026. Link facts from Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
Formo domain fact sheet
Open the fact sheet
| Domain age | 3 months |
|---|---|
| Registered | |
| Expires | |
| Registrar | NameCheap, Inc. |
| DNSSEC | Not signed |
Formo launch receipt sheet
What we have measured for Formo since it went live on SaaS Directory Info on 25 October 2026.
- 2 Domain Rating (Ahrefs) no change since launch
at launch: 2 (25 Oct 2026); latest: 11 Nov 2026 - 4 Trust Flow (Majestic)
first measured 25 Oct 2026 - 6 Referring domains (Majestic)
first measured 25 Oct 2026
Day 17 since launch. Next receipt: day 30, 24 Nov 2026. The figures report a change; they do not say what caused it, and many things can. No figure here is a guess.
Got a launch coming up?
Step-by-step tips for before, during and after your launch, free to read on SaaS Directory Info.
- Prepare
- Launch day
- Launch week
- Next steps
Compare and explore
Frequently looked up
- Q1What do you sell?
- Formo sells one product: Formo Support, an AI customer support chatbot for online stores. Free tier costs £0 and covers 1 site with 100 conversations per month. Standard costs £149 one-time for 1 site with 2,000 conversations per month. Plus costs £299 one-time for 3 sites with 10,000 conversations per month.
- Q2Do I need to know how to code?
- No. Installation requires only pasting one script tag and following the dashboard setup. If you can add a pixel or a chat app snippet, you can install Formo Support.
- Q3What is it going to cost me to run?
- You pay your own AI provider (OpenAI, Anthropic, Google, or Groq) directly. Typical usage runs £5–40 per month depending on volume. There is no fee to Formo after purchase, and the Free plan has no Formo charge.
- Q4What if I hit the conversation cap?
- The widget degrades to a contact-capture form for the rest of the month, with no surprise charges. The cap resets on the first day of the next month.
- Q5Do you offer refunds?
- If Formo Support does not work as described and the team cannot fix it, you get a full refund within 14 days on paid plans.
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Formo has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
See also
| Product | Origin | DR1 | Votes2 |
|---|---|---|---|
| not stated | 0 | 0 votes. Log in to vote for tufu in the file | |
| India | 0 | 0 votes. Log in to vote for Helpnest in the file | |
| not stated | 0 | 0 votes. Log in to vote for Hailbell in the file | |
| Austria | 64 | 0 votes. Log in to vote for Gleap in the file |