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Reference edition 2026.46

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Formo vs Hailbell

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Formo compared with Hailbell
DetailFormo logo FormoHailbell logo Hailbell
What it doesNever build it twice. In-app support chat and push notifications that lowers churn, sells upgrades, earns reviews and answers at 3 AM
StageNot given Not given
FoundedNot given Not given
Based inGB Not given
Pricing modelPaid Free trial
PricingFree: £0 (1 site, 100 conversations/month). Standard: £149 one-time (1 site, 2,000 conversations/month). Plus: £299 one-time (3 sites, 10,000 conversations/month). AI usage costs £5–40/month paid directly to your provider. Pro: $29/month for 10,000 monthly active users. Scale: $79/month for 100,000 monthly active users. Extra users $5 per 10,000. Yearly billing available with 2 months free. Free trial for 14 days.
Key features
  • Optional Shopify order connector for real data lookups
  • Dry Run mode to test before going live
  • Dashboard for customizing appearance and policies
  • Full activity log of conversations and escalations
  • Escalation with transcripts for uncertain queries
  • AI-powered chat that answers from your documentation and pricing
  • Push notifications with local time and weather variables
  • Paywall integration with Superwall and RevenueCat
  • Reply from Discord, Telegram, or API
  • In-app review requests
  • Support for iOS, Android and web
  • Multilingual support
  • Customizable UI matching your app design
  • Unlimited seats and applications per plan
  • App Store compliant with privacy manifest and opt-in promotions
What makes it different
  • One-time purchase pricing instead of subscription, with no Formo usage fees
  • No coding required and no separate automation platform needed
  • One SDK replaces three separate tools (chat, push, and bot)
  • AI replies included in all plans instead of paid add-ons
  • Push notifications personalized with local time and weather variables
  • Offers open your existing Superwall or RevenueCat paywalls without app updates
  • Support from anywhere including Discord and Telegram
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)2 no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)40
Citation Flow (Majestic)150
Referring domains (Majestic)60

5 details filled in for both companies.

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