GhostRep vs SetLuca

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

GhostRep compared with SetLuca
Detail	GhostRep	SetLuca
What it does	AI sales coaching and conversation capture for home improvement field sales teams	AI DM assistant for coaches and creators that replies to messages the way you write and books calls
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	US
Pricing model	Paid	Paid
Pricing	25 hours for $200 one-time ($8 per hour), 100 hours for $600 one-time ($6 per hour), 250 hours for $1,000 one-time ($4 per hour). Prepaid shared hours across team, no subscriptions or auto-renewal. 14-day money-back guarantee on every new bundle prorated for hours used.	Starter $99/month (1,250 replies/month, 200 Ask Luca units/month), Pro $249/month (4,000 replies/month, 750 Ask Luca units/month), Scale $499/month (8,500 replies/month, 2,000 Ask Luca units/month). Annual billing available at 2 months discount. 7 days free trial on all plans. Add-ons: Reply pack $2
Key features	AI-generated coaching reviews from recorded conversations Role play practice with 130+ homeowner personas Industry-specific training for roofing, HVAC, solar, windows, and 8 other trades Job Intel integration to bring customer context into rep preparation Transcript and recording review for manager coaching Prepaid shared hour wallets with no per-seat fees Company-specific training and playbook configuration	Replies written in your personal writing style Auto-send or review mode for each channel Lead qualification and prioritization Automated call booking on calendar Follow-up campaigns for ghosted leads Comment-to-DM campaigns Integrations with Claude, ChatGPT, and Cursor Ask Luca in-app assistant for pipeline insights Multi-platform messaging on Telegram, Instagram, Messenger Pre-call brief and lead memory
What makes it different	Built specifically for field sales conversations in home improvement, not generic corporate training Prepaid hours model instead of per-seat subscriptions with no expiration Manager-controlled coaching workflow where AI provides suggestions but managers stay in charge Real field conversation analysis that learns from actual company objections and pricing situations	Replies written in your exact writing style, learned from sample replies you provide Replies within a minute at any hour without hiring a setter One unified inbox across Telegram, Instagram, and Messenger Campaigns with personalized versions for each lead Costs significantly less than a human setter
Community votes	0	0
DR (Domain Rating by Ahrefs)	25 +1 (up) since last check	10 +3 (up) since last check
Trust Flow (Majestic)	6	5
Citation Flow (Majestic)	30	25
Referring domains (Majestic)	62	34

5 details filled in for both companies.

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