Fact sheet · Sales enablement
SetLuca
AI DM assistant for coaches and creators that replies to messages the way you write and books calls
SetLuca is a DM sales platform that automatically replies to messages on Telegram, Instagram, and Messenger using your writing style, qualifies leads, and books
Overview
SetLuca is a DM sales platform designed for coaches, creators, and experts who sell through direct messages. It automatically replies to incoming messages on Telegram, Instagram, and Messenger using your personal writing style, learned from sample replies you provide. The platform qualifies leads, books calls on your calendar, and runs follow-up campaigns. Auto-send is enabled by default, but you can switch any channel to review mode to approve replies before they're sent. SetLuca integrates with calendar services like Calendly, Cal.com, and Google Calendar, and works with AI assistants like Claude and ChatGPT through an MCP server. WhatsApp support is coming soon. Every plan includes the core features from day one: writing style matching, review queue, call booking, campaigns, and follow-ups that re-engage quiet leads.
Feature facts
- Replies written in your personal writing style
- Auto-send or review mode for each channel
- Lead qualification and prioritization
- Automated call booking on calendar
- Follow-up campaigns for ghosted leads
- Comment-to-DM campaigns
- Integrations with Claude, ChatGPT, and Cursor
- Ask Luca in-app assistant for pipeline insights
- Multi-platform messaging on Telegram, Instagram, Messenger
- Pre-call brief and lead memory
Pricing
Pricing model: Paid
Starter $99/month (1,250 replies/month, 200 Ask Luca units/month), Pro $249/month (4,000 replies/month, 750 Ask Luca units/month), Scale $499/month (8,500 replies/month, 2,000 Ask Luca units/month). Annual billing available at 2 months discount. 7 days free trial on all plans. Add-ons: Reply pack $2
Follow SetLuca: their milestones, new launches and awards come to you by email, once a day by default.
SetLuca specifications
| Section | Sales enablement |
|---|---|
| Origin | Wilmington, United States |
| Website | setluca.com |
| Makers | Leonardo Maldonado (Founder) |
| Votes2 | 0 |
SetLuca metrics
| Metric | Value |
|---|---|
| Domain Rating | 10 +3 (up) since last check |
| Trust Flow | 5 no change since last check |
| Citation Flow | 25 no change since last check |
| Referring domains | 34 no change since last check |
| External backlinks | 55 no change since last check |
Fact: Ahrefs Domain Rating checked 12 Nov 2026, fact changed 7 Nov 2026. Fact: top topic Computers/Software/Operating Systems (5). Fact: Majestic checked 25 Oct 2026, fact changed 25 Oct 2026. Link facts from Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
SetLuca domain fact sheet
Open the fact sheet
| Domain age | 4 months |
|---|---|
| Registered | |
| Expires | |
| Registrar | Spaceship, Inc. |
| DNSSEC | Signed |
SetLuca launch receipt sheet
What we have measured for SetLuca since it went live on SaaS Directory Info on 25 October 2026.
- 10 Domain Rating (Ahrefs) +5 (up) since launch
at launch: 5 (25 Oct 2026); latest: 11 Nov 2026 - 5 Trust Flow (Majestic)
first measured 25 Oct 2026 - 34 Referring domains (Majestic)
first measured 25 Oct 2026
Day 17 since launch. Next receipt: day 30, 24 Nov 2026. The figures report a change; they do not say what caused it, and many things can. No figure here is a guess.
Got a launch coming up?
Step-by-step tips for before, during and after your launch, free to read on SaaS Directory Info.
- Prepare
- Launch day
- Launch week
- Next steps
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Frequently looked up
- Q1Will SetLuca write the way I do?
- Yes. You paste a few real replies you have written to seed an editable writing-style profile, and SetLuca replies the way you write. On Instagram and Messenger it also reads your recent replies once when you connect, keeping only your own messages as samples. It does not bring old inbox history into SetLuca.
- Q2Does SetLuca send replies on its own, or can I approve them first?
- Both. Auto-send is on by default. Switch any channel to review and its replies wait for your approval. In review, each reply waits in a one-tap queue where you approve it, edit it, or skip it. With auto-send on, SetLuca answers within a minute, at any hour. You can flip a channel back and forth whenever you like.
- Q3Will Instagram ban my account for using an AI setter?
- SetLuca connects to Instagram through Instagram's official API, with Instagram Login, and never asks for your password. It only messages people who wrote to you first or opted in, and it stays inside Meta's 24-hour messaging window. The account safety approach is at setluca.com/trust.
- Q4Which channels does SetLuca work with?
- Telegram, Instagram, and Messenger are live on every plan, and WhatsApp is coming soon. SetLuca answers new messages in the same thread, and all three live channels land in one inbox. Each channel keeps its own auto-send or review switch, and connecting one takes a few minutes.
- Q5Can SetLuca run campaigns, or only reply?
- Both. Pick the leads who fit by channel, pipeline stage, or list, describe the campaign once, and SetLuca writes each lead their own version. Preview it first, and pause the whole run whenever you like. Replies come back as normal conversations. Instagram comment-to-DM runs on the same platform.
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SetLuca has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
See also
| Product | Origin | DR1 | Votes2 |
|---|---|---|---|
 7BEGet shoppers from AI assistants, pay only for sales they bring | United States | 13 | 0 votes. Log in to vote for 7BE in the file |
 ClosiumAI-powered high-ticket sales call analyzer for sales teams and coaches | not stated | 0 | 0 votes. Log in to vote for Closium in the file |
 JourneyPackage your pitch deck, case studies, and follow-up docs into one branded page your buyer can forward to decision-makers. | not stated | 51 | 0 votes. Log in to vote for Journey in the file |
 GoranSales coaching platform that analyzes every call and turns top performance into a team playbook | Sweden | 4 | 0 votes. Log in to vote for Goran in the file |